Stop calling them leads — they’re people

Rather than banging people over the head with your sales needs, try prospecting with the mindset of reaching out to fellow people and offering availability, assistance and professionalism.

Agent/broker perspective: Are you showing favoritism at company parties?

In this monthly column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A top agent at a Miami real estate firm has concerns about certain agents and employees having their b…

Technology is never the solution

In the ongoing conversation about agent-centric versus client-centric, Bernice Ross weighs in on why technology isn’t the be-all, end-all for brokerage longevity.

What influencers know (that you don’t)

What makes a random YouTuber into an influencer? What can you learn from them to make your real estate content more effective and more compelling? Find out here.

The Real Word: The implications of agent-centric

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Are you for or against the agent-centric philosophy?

A KW team leader reacts to Gary Keller’s return as CEO

Keller Williams expansion team leader Adam Hergenrother shares his thoughts on Gary Keller returning as KW’s CEO as well as four things we can learn from Keller’s leadership.

Here’s how to keep the male leadership status quo going strong

Broker Teresa Boardman gives a satirical take on keeping women out of top real estate positions in 2019.

5 tech resolutions that’ll get your business on track for spring

One of the best ways to get your business in line for your busy season is to get your tech stack in order during your slow times. Here are five things you should do now.

Dear Marketing Mastermind: How can I perfect my content strategy in 2019?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: perfecting your content strategy.

Why ‘operating’ like a surgeon can transform your business

Kentucky Realtor Ryan Rutman shares a valuable lesson he learned when taking his daughter to a surgery appointment. It might just transform your business.