3 essential social media platforms for newbie agents

When it comes to social media, it’s a bit of a jungle out there. To help new agents suss out what’s crucial, here are the top three platforms and some tips for how to make it all work with your marketing plan.

What is company culture? An indie broker-owner gives his 2 cents

Regardless of what type of brokerage you belong to, culture makes a big difference in how a business operates. In fact, a company’s culture can make or break its success. How do you find a culture that’s right for you? Regular Inman contributor and indie broker Troy Palmquist shares his thoughts on company culture.

Why don’t we think about clients’ specific needs?

Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the same scripts, the same materials, the same programs. That needs to change. Here’s how.

We’re better than this: Stop trolling other Realtors

In case you missed it, when the National Association of Realtors announced that President Donald Trump would speak at NAR Midyear, trolling from both sides of the aisle ensued. Here’s why it’s not only unprofessional, but also against the Code of Ethics.

4 tips for avoiding toxic behavior in real estate

Whether it’s clients creating roadblocks over the smallest details or other agents working to bring their colleagues down, today’s entrepreneur needs to be equipped to not only combat the problem when face to face, but also prevent it from ever happeni…

Agent/broker perspective: How to handle a beloved broker leaving

In this monthly column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. After a long and successful tenure, an office’s broker has decided to resign her position. How should her inner ci…

The Real Word: CEO addresses new Redfin Direct option

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Redfin CEO Glenn Kelman addresses Redfin Direct’s new option.

Why the only constant in real estate is change

Everyone is experimenting with new models, ideas and concepts as the needs and expectations of millennials change in a world upended by digital technologies, home automation and artificial intelligence.

Office meetings a snooze? 5 tips for giving them pizazz

In today’s high-tech office environment, are face-to-face meetings necessary, or even possible, when so many brokerages are virtual? Here’s how to host a meeting that your officemates will enjoy attending.

Why the biggest challenge to local real estate isn’t iBuyers

Regular Inman contributor Teresa Boardman talks about how Zillow Offers just launched in the Twin Cities and what buyers and sellers truly need in her market (and probably yours, too).