7 simple website tweaks that’ll increase your lead gen

It’s hard enough to get people to your website in the first place, and you certainly don’t want them leaving without connecting. Make these tweaks to your site, and your lead generation will skyrocket.

9 basics every agent needs to master from the start

A major reason that most agents fail is they don’t master the fundamentals — and then build on them throughout their career. Similarly, veterans have dips in their businesses because they lose focus on the basics. If you’re new to the industry or find yourself plateauing after years of practice, refocus on the basics. Start here.

New to real estate? Make these 8 things your first-year’s mission

What does a new agent need to do regularly to succeed, grow and be profitable in their business and beyond? Here’s a list of the major things that new agents must do to prosper and succeed in their first year.

Real estate’s cord-cutter moment is here — are you ready?

Just as with television, parallel paths are shaping up for the consumer when it comes to buying and selling a house — the old way and the new way.

The Real Word: Is college the biggest racket in America?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll discuss whether college itself, which can create insurmountable debt, is a racket after the news that real estate executives are among those being charged in a college fraud scheme to get kids into top schools.

Why you should track every buyer who walks through the door

If you’re not keeping track of every buyer who walks through the door of your listing for an open house or showing, you’re being irresponsible and unprofessional. Here’s why.

Are real estate agents obsolete?

Many consumers don’t trust real estate agents and will always be on the hunt for ways to buy and sell without our help. If we don’t seize every opportunity we have to effectively communicate our value, we will become obsolete — and in the eyes of some, we already are.

Should your brokerage open a property management division?

Property management can be labor intensive, a legal minefield and seem like more trouble than it is worth. But with proper staffing and systems in place, property management can add another stream of income to your business — and set you apart from your competitors.

3 expert ways agents use public data to provide value

The public’s lack of expertise with regard to data interpretation is an opportunity point that real estate professionals have to embrace. Here are three strengths that real estate agents bring to the table when reviewing public data — and why consumers still need us to navigate it for them (even when they think they don’t).

What ‘The Big Lebowski’ can teach you about blogging

How can the Coen Brothers’ most beloved protagonist help you write your real estate blog and market your business more effectively? Here are five big takeaways.