Lead verification and safety app offers free version Kleard Lite

Kleard, a showing management and identity verification app has announced that it will now be offering a version of its product for free. The app allows agents to verify the identity of their buyer prospect at showings and open houses.

CurbFeed wants to help you match and share listings with buyers

CurbFeed is a software that helps buyer agents find comps, shorten transaction time and match, share and manage listing information with clients and prospects.

MailChimp launches direct mail beta, admits print’s not dead

Mailchimp is in beta with a direct mailing feature. Using the company’s similar email template builder user interface, Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets.

This house is Kleared — a new agent mobile security toolkit

Kleared combines real estate agent safety software and lead management functions in a toolkit for web, iPhone and Android.

Compass reinvents the real estate sign for the smartphone era

Compass has unveiled a potentially groundbreaking new customizable sign that its agents can control from their smartphone at Inman Connect San Francisco.

5 ways to drive maximum traffic to your open house

When holding an Open House, most agents operate by one of two approaches: 1. Hoping and praying to the real estate gods that people show up to your Open House, or… 2. Holding a Mega Open House!

6 ways you can show your Fourth of July patriotism in real estate

The Fourth of July, with its fireworks, cookouts and red, white and blue everything, is almost here. It’s the perfect time to enjoy the summer weather, spend time with family and friends and show your patriotism.

Agents vs. brokers: How do they spend their marketing budget?

Both real estate agents and brokers are keenly aware of how integral a good marketing plan is for their businesses, but a new report from real estate marketing agency Adwerx and the real estate data company Real Trends finds there are major differences…

6 tips to make your spring listing look, feel and smell as fresh as the season

You have a spring listing, and it’s time to introduce the home to the world. As the passing shadow of winter makes way for signs of life, any house on the market in the spring should feel as fresh as its surroundings.

New Alexa skill lets your clients ‘Talk To The House’

Talk To The House is an Amazon Echo-based marketing tool for real estate agents that gives Alexa the skill to narrate home features and greet open house guests …