‘Cannabis Open House Party’ to launch social app Rila

The company will host a cannabis-themed open house in Sherman Oaks, California, replete with plants, hemp dog treats, skincare products and lessons on leaf trimming in the cabana — all to officially launch the social real estate app that uses agent- and community-based content to promote listings.

Open houses lacking impact? How 4 agents got creative.

First impressions are also lasting impressions. That’s why it’s so important for agents to think outside the box when it comes to open houses. From promotion to presentation, you need to make an impact on prospective buyers that resonates long after they leave.

Lead verification and safety app offers free version Kleard Lite

Kleard, a showing management and identity verification app has announced that it will now be offering a version of its product for free. The app allows agents to verify the identity of their buyer prospect at showings and open houses.

CurbFeed wants to help you match and share listings with buyers

CurbFeed is a software that helps buyer agents find comps, shorten transaction time and match, share and manage listing information with clients and prospects.

MailChimp launches direct mail beta, admits print’s not dead

Mailchimp is in beta with a direct mailing feature. Using the company’s similar email template builder user interface, Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets.

This house is Kleared — a new agent mobile security toolkit

Kleared combines real estate agent safety software and lead management functions in a toolkit for web, iPhone and Android.

Compass reinvents the real estate sign for the smartphone era

Compass has unveiled a potentially groundbreaking new customizable sign that its agents can control from their smartphone at Inman Connect San Francisco.

5 ways to drive maximum traffic to your open house

When holding an Open House, most agents operate by one of two approaches: 1. Hoping and praying to the real estate gods that people show up to your Open House, or… 2. Holding a Mega Open House!

6 ways you can show your Fourth of July patriotism in real estate

The Fourth of July, with its fireworks, cookouts and red, white and blue everything, is almost here. It’s the perfect time to enjoy the summer weather, spend time with family and friends and show your patriotism.

Agents vs. brokers: How do they spend their marketing budget?

Both real estate agents and brokers are keenly aware of how integral a good marketing plan is for their businesses, but a new report from real estate marketing agency Adwerx and the real estate data company Real Trends finds there are major differences…