Why writing off open houses is a big mistake

The nay-sayers slam the open house as being outdated, a tool that is no longer necessary in today’s tech environment. The truth of the matter is that there are tangible benefits to both the seller and the real estate agent in offering a well-planned and executed open house …

Why writing off open houses is a big mistake

The nay-sayers slam the open house as being outdated, a tool that is no longer necessary in today’s tech environment. The truth of the matter is that there are tangible benefits to both the seller and the real estate agent in offering a well-planned and executed open house …

Step into this century: 5 tips for marketing your open house digitally

With a big open house coming up, Sally Agent put an eye-catching ad in the paper, readied her open house signs and flags and hoped that people would see her static advertising and show up …

Step into this century: 5 tips for marketing your open house digitally

With a big open house coming up, Sally Agent put an eye-catching ad in the paper, readied her open house signs and flags and hoped that people would see her static advertising and show up …

RealtyFlux: A compliant, easy way to generate seller leads via text message

“Text Nancy77 to 50505” to — sign in for an open house, find out what your home is worth, or get a property brochure. An agent could market to consumers this way using RealtyFlux, which offers a pleasing, easy-to-manage backend where users can create and edit keywords, devise campaigns and track responses. The software is fully TCPA (Telephone Consumer Protection Act) compliant.  …

Should real estate agents agree to host FSBO open houses?

In approaching this small — but inevitable — slice of the market, agents are sometimes presented with opportunities to get their foot in the door by attending FSBO open houses or hold marketing events for FSBOs if asked. But is it a good idea …

Should real estate agents agree to host FSBO open houses?

In approaching this small — but inevitable — slice of the market, agents are sometimes presented with opportunities to get their foot in the door by attending FSBO open houses or hold marketing events for FSBOs if asked. But is it a good idea …

Should real estate agents host FSBO open houses?

In approaching this small — but inevitable — slice of the market, agents are sometimes presented with opportunities to get their foot in the door by attending FSBO open houses or hold marketing events for FSBOs if asked. But is it a good idea …

Should real estate agents agree to host FSBO open houses?

In approaching this small — but inevitable — slice of the market, agents are sometimes presented with opportunities to get their foot in the door by attending FSBO open houses or hold marketing events for FSBOs if asked. But is it a good idea …

Should real estate agents agree to host FSBO open houses?

In approaching this small — but inevitable — slice of the market, agents are sometimes presented with opportunities to get their foot in the door by attending FSBO open houses or hold marketing events for FSBOs if asked. But is it a good idea …