5 tips for turning open house visitors into clients

An open house helps you build excitement about an available home, meet multiple prospects and leave a positive impression on the seller. But it’s also an opportunity to let all those inquiring homebuyers know that you’re a great fit if they need an agent.

The Real Word: NAR’s new fair housing action plan

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: NAR’s approval of a new fair housing action plan, unnecessary services agents can stop spending money on and a cannabis-themed open house.

Want to reach buyers in your listings? Ask Alexa to open Realty Voice

Realty Voice is the latest in a line of software using voice-activated internet on Amazon Echo to help listing agents share information with buyers.

In the future, an open house without the house

Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events.

A Realtor’s lament: Why open houses feel dirty

Open houses are beyond passé — they feel wrong. They’re no better than waiting around on the street corner for someone to procure your services, much like what goes on in the red light district.

A brief history of the open house

Open houses, which have been evolving for 100 years, used to draw thousands of people and stretch on for days.

Are open houses too dangerous to justify?

Following a wave of headlines about open house-related crime, agents say safety issues are a growing concern in the real estate industry.

Do open houses still work?

On the 100th anniversary of the open house, a growing number of agents are debating their relevance. Others are simply walking away from the time-honored practice.

7 earned lead generation tactics for new real estate agents

Whether you’re a new real estate agent or one who needs a boost in leads, these strategies will strengthen your efforts.

7 earned lead generation tactics for new real estate agents

Whether you’re a new real estate agent or one who needs a boost in leads, these strategies will strengthen your efforts.