5 stars is great, but leads are better: How to milk business from reviews

Capture and convert real estate leads with the industry’s most effective and efficient form of marketing: online reviews …

Your online reputation will make or break your business

Successful agents know real estate is, and always will be, a relationship business. But it’s also true that technology is fundamentally changing how we build and leverage that trust …

3 real estate marketing lessons learned from an unlikely source

I told DirecTV to stop contacting us after we canceled because we are physically unable to continue service. The snow came close to ripping off of the dish (and parts of the roof) in early January. There’s no safe place to put it. Yet they persisted …

RealSatisfied update encourages agent reviews on Zillow, Yelp

It’s hard enough to turn that great experience with a client into evidence online that they were happy with your service. And getting customers to post a shining review in more than one place? That’s a rarity in any industry. But RealSatisfied has said…

8 steps to gaining more clients through online reviews

Nearly every real estate agent understands just how important it is to have a strong online presence. But in today’s digital arena, simply being active on social media isn’t always enough to bring in new clients …

Zillow Group: What millennial buyers want in their agents

A comprehensive report from Zillow Group suggests agents may want to take heed: the real estate behemoth has found that technology plays a big role in how buyers choose which agent will get their business and what buyers expect from that agent …

Podcast: How to use Zillow reviews to rev up your profits

Are you using Zillow reviews to grow your real estate business? Online reviews are vital in today’s social-proof economy. People want to see your real estate reviews. Often, they place as much or more importance on Zillow reviews and online reviews fro…

Podcast: How to leverage online reviews for real estate success

As a real estate agent, you should use online reviews for real estate marketing to improve lead generation and increase profits. Real estate reviews on online review sites improve your social proof and influence the consumer decision-making process …

Want more millennial clients? 5 tips for reaching them on your smartphone

Millennials are taking up more and more of the buying market every year; 2015 was the third year in a row that this age-group took the top spot — making up 35 percent of all buyers …

Just give me 5 stars: The real deal with agent reviews

I have been thinking about agent reviews again because they have been in the news, well not in the national news or anything but in the real estate news. According to industry experts, real estate agents are supposed to embrace agent reviews without re…