9 ideas for getting your online leads to ‘stick’ with you

When most real estate agents make business-related posts on their website or social media, they do so with the expectation that their site will attract customers for their business. Although the number of unique visitors to your site is important, creating a “sticky” site or post is one of the most powerful ways to build your business.

Building a Referral Business Through Innovative Means

ReferralExchange agents take an out-of-the-box approach to generating referrals Referrals have long been a key for success in the real estate business, but simply waiting for friends and family members to tell you they know someone moving out of the area isn’t enough to cut it for real estate professionals looking to keep pace with […]

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Capture all the Facebook seller leads you can before it’s too late

Every agent is trying to generate seller leads on Facebook, but they’re missing some of the most important pieces to the puzzle. Quality online lead capture requires a sophisticated ad campaign and creative, and most importantly an engaging experience for the homeowner — not just a shallow landing page …

One Lead Source, 100 Percent of Business

In the following interview, Prabhjit Singh, broker of Naam Real Estate, LLC in Rockville, Md., discusses the key to lead conversion, online lead sources, prospecting and more. Some say online leads are difficult to convert, while others seem to be building a business from them. In your opinion, why is there such disparity? I believe […]

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Plenty of leads, no conversions? 5 tools to boost returns

If online lead generation is one of the pillars of your business, then you’re already well-versed in the hustle of online lead conversion. The national average to convert an online lead to a sale hovers around 2 percent. The internet lead game require…

No Stopping: Just a Few Years In, Career-Changing Broker Barrels toward 1,000 Sales

In the following interview, Robert Slack, broker/owner of Robert Slack Fine Homes in Ocala, Fla., discusses his journey from broke used car salesman to booming real estate broker, with a boost from online leads. Region Served: Florida Number of Offices: 1 Number of Agents: 56 You’ve been in real estate now for five years at […]

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How One Real Estate Team Kills It with Online Leads

In the following interview, Thomas and Danielle Devor, owners, Devor Real Estate Associates – A.Z. & Associates Real Estate in Glendale, Ariz., discuss cultivating referrals in a new market, generating online leads, and growing smart. I understand you’re an up-and-coming force in Arizona; however, you’re originally from California. When and why did you move to […]

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Gaining Leads, Referrals, and another Hour in the Day

In the following interview, Lee Goldstein, president of InTrust Realty in Raleigh, N.C., discusses conditions in his local market, as well as online lead generation and marketing, including social media. Region Served: Wake County, N.C. Number of Agents: 22 Number of Offices: 2 Facebook: InTrust Realty What challenges did your market face this year, and […]

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5 steps to set your GPS for real estate success in 2017

Would you set off on a cross-country trip without your GPS? If you’re like the agents who lack a written business plan, that’s exactly what you’re doing. There’s no need to worry though, because setting your real estate GPS for success is much easier than you might realize …