SmartZip lays off around 50 employees, including two VPs

San Francisco Bay Area-based SmartZip, a predictive analytics marketing platform for real estate professionals founded in 2008, has reportedly laid off around 50 of its approximate 150 staff members this week including senior leaders Peter Grace, forme…

Beyond predictive analytics: Data-powered farming and sphere marketing

How can real estate professionals use data to see into the future and figure out who’s going to sell their house soon, or which person in their database is most likely to transact …

Inman announces the first 14 sponsors for ICNY17

Emeryville, Calif. (Dec. 5, 2016) – Inman® announced the first round of companies that will be sponsoring Inman Connect New York, Jan. 16-20, 2017. Inman Connect is the place to be to learn about new ideas, industry innovation and technology. …

Offrs: Can the hottest marketing trends combined stir up smart leads?

Dropping buzzwords is a time-honored marketing tradition. Offrs, a real estate marketing system for real estate agents, invokes four of the trendiest in its pitch to potential customers: “machine learning,” “predictive analytics, “artificial intelligence” and “bleeding-edge” (which is the new “cutting-edge”) …