Zillow is testing self-guided home tours to compete with iBuyers

Zillow is piloting a new program in Phoenix that gives prospective homebuyers access to the online behemoth’s homes without appointments or even agents.

Offerpad scores new funding as iBuyer competition heats up

Offerpad said it plans to be operating in more than 30 cities by the end of next year, compared to Opendoor’s goal of 50 markets nationwide in the same time frame. 

Zillow airs first iBuyer ads, touts name recognition

Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use.

Redfin iBuyer offers usually rejected: Redfin chief executive

Glenn Kelman said most who receive offers from his company’s iBuyer program reject those offers, but he argued that the program still helps sell houses.

Redfin Now’s all-cash homebuying offers are usually rejected

Glenn Kelman said most who receive offers from his company’s iBuyer program reject those offers, but he argued that the program still helps sell houses.

Yelp hides reviews pages for Opendoor, Offerpad

Yelp has made it extremely difficult for people to find reviews for Opendoor and Offerpad, two of the country’s leading online homebuyers and resellers.

Bain Capital execs: iBuyers are foes of brokers and homebuyers

Merritt Hummer, a principal at Bain, who spoke with Matt Harris, a partner at Bain, during a second Inman Connect session Friday also painted iBuyers as antagonists to consumers themselves.

Offerpad launches in Houston, eyes further expansion

That marks the Arizona-headquartered Offerpad’s second operational market in Texas and 10th across the U.S. At the moment, Offerpad also operates in Phoenix, Atlanta, Tampa, Las Vegas, Salt Lake City, Charlotte, Tucson, Orlando and Los Angeles.

These were the biggest iBuyer stories of 2018

The iBuying market exploded this year, to the point that its rapid expansion has become one of the year’s most dominant real estate stories.

The essential guide to iBuyers

What you need to know about this fast-growing category of real estate tech, where it’s available and how to use it to grow your own business.