10 selling mistakes you can’t afford — for your business’s sake

Most real estate agents already know what to do. They say it all the time. The usual comment is: “I know what to do — I’ve just got to do it.” But they aren’t doing it. So let’s do a success checkup and look at 10 things you shouldn’t do if you want a healthy real estate business …

6 components of a cohesive content marketing strategy

Today’s homebuyers place a lot of importance on being able to know, like and trust the people they work with. And there are few better ways to build a trusting relationship with a potential client than with content marketing …

7 home fixes you must complete before selling

The process of getting a property ready to put on the market can seem daunting enough. There’s clearing the clutter, endless amounts of cleaning, organizing and scrutinizing your property with a fine-tooth comb. What needs attention and what can you leave alone …

Why ‘I have to do what my client wants’ is the worst phrase an agent could say

“But, I have to do what my client wants,” When you hear those words, the agent is saying the clients are bullying him or her; the agent isn’t leading the clients. The agent is admitting he or she knows that what’s being done is wrong, and you have to d…

Certified Pre-Owned Home says property inspections should be performed prior to buyer’s offer

Certified Pre-Owned Home (CPOH), a marketing and real estate referral company, has launched a new program that offers sellers a free, upfront home inspection — before buyers even get involved …

Write offers that win friends and influence the seller

I recently saw two very good examples of how not to write and submit an offer for a buyer. I found agents who felt they were representing their buyers, yet failed them both in obtaining what they wanted — a contract on their first home …

Write offers that win friends and influence the seller

I recently saw two very good examples of how not to write and submit an offer for a buyer. I found agents who felt they were representing their buyers, yet failed them both in obtaining what they wanted — a contract on their first home …

Affluent buyers can afford to be fickle

Think it’s easy representing buyers of high-end luxury properties, cashing five- or six-digit commission checks every time you close? One problem with wealthy buyers is they’re not afraid to walk away from a deal — even if they’ve already signed …

Take collapsing ceilings, hidden drug money, and ferrets in stride

This time of year, my workweek never ends. When the weekend comes, I notice it because of the difference in the traffic patterns — and because my schedule is a little fuller. Various electronic gadgets help me get through it …

Redfin surfacing details of buyer, seller negotiations

‘Offer Insights’ include agents’ notes about why offers are accepted or rejectedread more