4 ways to keep your condo or co-op deal on track

Being a successful co-op and condo listing agent is as much about being a risk manager as it is about being a compelling salesperson. Although the sale price is the only metric you will be judged on, most sellers are unaware of the less visible risk ma…

4 ways to keep your condo or co-op deal on track

Being a successful co-op and condo listing agent is as much about being a risk manager as it is about being a compelling salesperson. Although the sale price is the only metric you will be judged on, most sellers are unaware of the less visible risk ma…

10 selling mistakes you can’t afford — for your business’s sake

Most real estate agents already know what to do. They say it all the time. The usual comment is: “I know what to do — I’ve just got to do it.” But they aren’t doing it. So let’s do a success checkup and look at 10 things you shouldn’t do if you want a healthy real estate business …

6 components of a cohesive content marketing strategy

Today’s homebuyers place a lot of importance on being able to know, like and trust the people they work with. And there are few better ways to build a trusting relationship with a potential client than with content marketing …

7 home fixes you must complete before selling

The process of getting a property ready to put on the market can seem daunting enough. There’s clearing the clutter, endless amounts of cleaning, organizing and scrutinizing your property with a fine-tooth comb. What needs attention and what can you leave alone …

Why ‘I have to do what my client wants’ is the worst phrase an agent could say

“But, I have to do what my client wants,” When you hear those words, the agent is saying the clients are bullying him or her; the agent isn’t leading the clients. The agent is admitting he or she knows that what’s being done is wrong, and you have to d…

Certified Pre-Owned Home says property inspections should be performed prior to buyer’s offer

Certified Pre-Owned Home (CPOH), a marketing and real estate referral company, has launched a new program that offers sellers a free, upfront home inspection — before buyers even get involved …

Write offers that win friends and influence the seller

I recently saw two very good examples of how not to write and submit an offer for a buyer. I found agents who felt they were representing their buyers, yet failed them both in obtaining what they wanted — a contract on their first home …

Write offers that win friends and influence the seller

I recently saw two very good examples of how not to write and submit an offer for a buyer. I found agents who felt they were representing their buyers, yet failed them both in obtaining what they wanted — a contract on their first home …

Affluent buyers can afford to be fickle

Think it’s easy representing buyers of high-end luxury properties, cashing five- or six-digit commission checks every time you close? One problem with wealthy buyers is they’re not afraid to walk away from a deal — even if they’ve already signed …