How to create a solid CMA for today’s buyers

The comparative market analysis (CMA) is one of the quintessential tools in an agent’s advertising tool box — it’s practically the entire reason homeowners even let us walk through their front doors. Here are four steps for creating a CMA for the modern buyer.

Fighting Back: Give agents what they need and consumers what they want

How are real estate broker-owners responding, adapting or changing? Here’s what Nico Hohman, broker-owner of Hohman Homes Real Estate Brokerage & New Home Consultants in Tampa, Florida, is doing.

The one thing you need to win on every listing presentation

How can you best showcase your selling abilities while also fending off your competition and win no matter who the sellers go with? Find out here.

99 lead sources for real estate agents (and a bus bench ain’t one)

In real estate, the key to success is to make sure you’re getting leads, and just like Jay-Z and Beyoncé, you don’t want to put all your eggs in one basket. In honor of this business-savvy couple, I’ve come up with 99 lead sources to help you drum up some business — and a bus bench ain’t one. 

So you wanna be real estate agent? Read this first

The million dollar listers, flippers and fixer-uppers on TV make real estate look glamorous, easy and fun. You get to make huge amounts of money on one deal, exercise your creative and design muscles and meet new people — all in a day’s work, right …

So you wanna be real estate agent? Read this first

The million dollar listers, flippers and fixer-uppers on TV make real estate look glamorous, easy and fun. You get to make huge amounts of money on one deal, exercise your creative and design muscles and meet new people — all in a day’s work, right …

Timeline: How to build your new real estate career from day 1

Congratulations! You have made the wonderful decision to pursue a career in real estate as a licensed real estate agent. The career as an agent can be one of the most rewarding — both personally and financially — jobs you ever have. On the flip side,…

Timeline: How to build your new real estate career from day 1

Congratulations! You have made the wonderful decision to pursue a career in real estate as a licensed real estate agent. The career as an agent can be one of the most rewarding — both personally and financially — jobs you ever have. On the flip side,…

4 steps to customer service that never lets clients down

If you are working with homebuyers who like craft beer, don’t just show them on a map how close the nearest brewery is to the house. Drive them past the brewery on the way to the showing, then provide them with a growler of the spot’s signature brew when you arrive …

Who’s America’s best President for real estate?

This November, the people of this nation will decide on a new chief executive officer for our country. The stakes are high, and all the candidates are out to prove they are the best fit for the job …