Podcast: Halloween prospecting — no tricks, just treats

Let’s face it, for most agents, Halloween is the holiday that signifies the slow march to the end of the year — and usually the end of any real work. Pretty soon cars will be disappearing from brokers’ parking lots faster than you can say: “Trick or t…

Will other states follow Arizona in passing Airbnb laws?

Arizona recently passed a bill that outlaws cities and municipalities from prohibiting short-term rentals, such as Airbnb rentals. The Airbnb platform allows anyone to rent out a room or an entire home to travelers as a way to make additional income …

The ultimate guide to designing open house marketing materials

Let’s get real: open houses are challenging. Designing a plan and adding actual design elements into your event planning will improve your marketing and your success rate with planning open houses. Clients crave them, but depending on your market, budget and skill set, it’s easy to plan a flop, and the experience can leave bitterness all around …

Just sold cards: Don’t call it a comeback

Congratulations, you’ve just sold a house. What’s next? Obviously, you want to capitalize on your listing and use it to get another one. Consider, if you will, the old standby, the “just sold postcard.” Why pay for the expense and time delay of sending out a postcard via the mail when you can easily blast it out via Facebook, email, Instagram, Twitter or Snapchat …

3 ways to network without leaving your desk

You likely know the importance of networking, but with all of the other agenda items packed into your day, is it a neglected lead generation activity? Here are three surprising tech tools that can help you network more — even if you cannot physically …

16 crazy useful ways to spoil your farm in 2016

There’s a trend I’ve noticed lately that will impact how we farm, and it’s gaining in agreement. Jay Baer calls it “youtility.” Gary Vaynerchuk calls it “jabbing.” Seth Godin calls it “marketing with and for people” rather than to and at them. The poin…

18 safety tips agents should use daily

Being with strangers alone in a house is an inherently risky situation for anyone, and that of course includes people who do this for a living: real estate agents. This is especially true if the property is vacant, under construction or newly construct…

4 surprising factors that can affect a home appraisal

Although appraisers are uniquely qualified to generate reliable opinions of a property’s value, real estate agents can share insights with their clients regarding issues that could potentially, and negatively impact value …

5 ways to improve resident relations

How do you keep track of one individual’s needs in a sea of many? How do you improve tenant relations so that your renewal rates can continue to climb? Before your head starts spinning with countless questions, take a moment to read through our five-st…

7 hidden reasons buyers will hate your home

If you’ve shown many homes, you might have noticed that some homebuyers have a love-hate relationships with the properties they see. They either fall madly in love with a place, finding no faults, or are totally disgusted, even outraged that you would dare show them something so terrible …