Tips for real estate specialization: Hyperlocal content, volunteering and sponsorships tap into the human element

Congratulations! You’ve decided to become a specialist. Real estate is about location, location, location, so it’s unsurprising that most specializing agents choose to become an “expert” in their neighborhood of choice. However, if you’re new in the business, choosing a specialty can be an extremely daunting task. …

The fallacy of the agent as ‘neighborhood expert’

Just as walking through a kitchen doesn’t make you a chef, living in a neighborhood doesn’t make an agent a “neighborhood expert.” The information age is firmly ensconced in the real estate word. Long gone are the days when agents …