Live: The ‘portal like’ consumer experience from Florida’s largest MLS

The consumer website that My Florida Regional MLS (MFRMLS) told us about in December has gone live. “By giving its user interface a facelift and adding a predictive analytics tool from tech company TLCengine, the multiple listing service hopes to not o…

Can Florida’s largest MLS deliver a ‘portal-like’ consumer experience?

Move over, Zillow. Scoot on down, Broker Public Portal. My Florida Regional MLS (MFRMLS) is revamping its consumer site with a feature no third-party portal yet delivers: a tool that helps buyers scope out homes based on true cost of living — beyond j…