3 ways to engage past clients this fall

Autumn is a season of change. Summer fades fast, temperatures fall, and homeowners are faced with new challenges and opportunities. Many agents send annual clean-up reminders, but there are other opportunities for meaningful engagement …

3 tips for capturing friends of friends on Facebook

Social networks make it possible to reach more and more people to whom you’re meaningfully connected. It’s at the social fringe — the brother-in-law’s brother-in-law, the doctor’s mechanic — where many real estate agents find new business …

3 tips for capturing friends of friends on Facebook

Social networks make it possible to reach more and more people to whom you’re meaningfully connected. It’s at the social fringe — the brother-in-law’s brother-in-law, the doctor’s mechanic — where many real estate agents find new business …

5 crucial considerations for agents selling ‘connected homes’

At the Consumer Electronics Show (CES) last month, some of the most popular gadgets seemed unusually mundane: Refrigerators, thermostats and air conditioners all received a remarkable amount of attention. That’s because technology companies are outfitt…

How a strong vendor network secures more listings

Selling a home is a team effort. In addition to the broker and the client, there’s the mortgage lender, the painter, the title lawyer, the plumber and a host of other home services professionals. And the real estate agent must be the team coach …

How strengthening your vendor network creates new business

An agent’s ability to network — whether it’s with the mortgage lender or the landscaper — shapes a client’s experience when buying or selling a home, and thus also shapes the likelihood that the client will refer or rehire the agent in the future. Th…