Purplebricks pivots to more traditional model in US

Flat-fee brokerage Purplebricks is changing its business model significantly in the United States to offer varying listing fees to homesellers by region, which it will now only charge if and when a home is successfully sold. It’s a pivot that brings Purplebricks U.S. closer in line with more traditional models of the industry.

Why is Purplebricks’ backer betting hard on hybrid agents?

Axel Springer, the $6 billion European media house, is going “all in” with online hybrid agents through its investments in Purplebricks and Homeday. It’s making a calculated bet that competing with its real estate agency customers is the best long-term…

These were the biggest iBuyer stories of 2018

The iBuying market exploded this year, to the point that its rapid expansion has become one of the year’s most dominant real estate stories.

What’s the most dangerous thing about Purplebricks? Its risk tolerance

Purplebricks’ core U.K. market continues to grow and is meaningfully profitable, proving that the model works. Key performance indicators in its other three markets reveal a deeper story of investment, growth and challenges.

Why seller leads are Zillow’s biggest opportunity

Last week, Zillow announced its latest financial results, and the stock dropped 25 percent (losing $2 billion in value). But the story everyone is missing is the Zillow Offers business and its huge potential with seller leads.

What Opendoor’s latest pivot means for real estate agents

Aligning closer with agents is a significant pivot for Opendoor because it signals that working with the traditional industry is an important part of its growth strategy.

LeadingRE to arm brokers against disruption with webinar series

Leading Real Estate Companies of the World, a network of the top-producing indie brokerages, is launching a series of webinars hosted by Mike DelPrete.

Why Zillow has the advantage over KW, Rocket Homes and others

Zillow benefits from practically unbeatable network effects in the consumer space. Both of these moves ignore basic strategic principles of playing to your strengths and picking battles you can win.

How realtor.com just got way better at lead conversion

News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way.

How psychology is holding back real estate tech

When Mike DelPrete thinks about the modernization of the industry and tech adoption, his position is: What’s holding us back is psychology, not technology.