Staying Ahead of the Competition

In the following interview, Gia Arvin, REALTOR® with Matchmaker Realty in Gainesville, Fla., discusses the brokerage’s charitable initiatives, marketing strategies, and more. Region Served: North Central, Fla. Years in Real Estate: 13 Number of Offices: 1 Number of Agents: 17 Best Tip for Getting the Right Listing Price: I take the seller to tour their […]

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Let homebuyers ‘place’ homes on empty lots with Clayton’s new augmented-reality app

Augmented reality is becoming big business in real estate; Zillow just gave $10 million to interior design visualization tool, Hutch (formerly Homee). Last week, the country’s largest homebuilder, Clayton, announced the launch of Home Previewer …

Matterport unveils new 3-D camera with better 2-D capability

Matterport, a leading provider of 3-D home tours, has released a new camera that captures high-quality listing photos and immersive 3-D models at the same time …

Inman Announces the First 27 Sponsors for ICSF17

Tallahassee, Fla. (May 23, 2017) – Inman announced the first round of companies that will be sponsoring Inman Connect San Francisco, Aug. 7-11, …

How 3-D home tours have impacted my buying experience

Virtual tours and 3-D technology give buyers an advantage in markets with historically-low inventory. …

3D Tours: Necessity, Not Novelty

Are 3D tours a legitimate tool to market properties, or a novelty? In the following interview, Lisa Larkin, Esq., managing partner of the Tucson office and team leader of The Larkin Ekrut Team with RE/MAX Excalibur in Tucson, Ariz., discusses how she makes 3D tours center stage. Region Served: Tucson, Ariz., and surrounding areas Years in […]

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Real estate agents can stitch videos into Matterport 3-D home tours

Some real estate agents are concerned that 3-D home tours can reduce the number of opportunities for agents to “sell” buyers on a home. That’s because the immersive experiences may diminish a home’s foot traffic by allowing more prospective buyers to r…

Planitar’s iGuide now offers virtual reality tours

It’s not easy to enter Matterport’s world, but Ontario-based Planitar did so with gusto, giving the industry a lot to consider when clients ask about how to differentiate their listing. …

The week in real estate industry deals: April 10-14, 2017

While real estate agents chase leads and close deals on houses, there’s another level of deal-making that takes place within the real estate industry: mergers, acquisitions, integrations and partnerships. We’ll be recapping every week’s noteworthy deal…

Realtor.com expands 3-D Matterport home tour integration to desktop website

Want a listing to pop out on realtor.com? Add a 3-D tour from Matterport. Realtor.com has expanded Matterport tour integration to its desktop website after announcing similar integration for its iOS app in late March …