PhotoPerfect app has some highlights and some low points

PhotoPerfect makes some strong claims about its image quality; however, with so many other easy ways to edit and improve listing imagery, the claims simply aren’t justified. But it does have some features worth considering.

How 3D tech is ensuring accuracy and transparency in the transaction

A residential property was measured and photographed. The living room looked big enough to fit the new owner’s suite of antique furniture. The staging photos certainly made it look like the right size. What’s the worst that could happen?

Inman announces the first round of exhibitors for ICNY20

Dec. 5, 2019 – Inman Group® announced the first round of exhibitors at Inman Connect New York, Jan. 28 – 31, 2020. Inman Connect is a multi-day event where more than 4,000 top performing real estate professionals invest in their business.

Rooomy teams up with furniture retailer Havertys

Havertys designers will now be able to convert customers’ two-deminsional images into 3D renderings thanks to rooomy’s technology.

Almost 5 years later, Studeo still tells great listing stories

Studeo makes listing presentations, homes for sale, agents, teams, brokerages — or whatever you want to market about your business — not just standout from the crowd, but also rise well above it.

In the future, an open house without the house

Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events.

2D, 3D, Panoramic, oh my! What’s the difference, really?

Real estate is a visual industry. Words and descriptions play their role, but imagery is the first and foremost tool of any real estate professional. That’s why it’s important to be fluent in the language of visual marketing.

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said that video marketing is a “requirement” these days, and her co-panelists said that staging is a top priority to create an emotional impact with buyers.

The Essential Guide to luxury marketing

The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes.

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week.