How to build a brand from the ground up

When Stacie Perrault Staub left her job as director of marketing at her old agency, she made the quick (and brilliant) decision to start her own brokerage. Motivated and determined to change the Denver real estate scene, Staub hit the ground running an…

Is Opendoor testing a new listing brokerage service?

If the Yelp review is authentic, Opendoor’s test suggests the company is willing to explore a new business model that doesn’t see it buy homes …

Mesh digital and traditional methods for pure marketing gold

Although the industry may be veering more and more toward all things digital, there’s still something to be said for the power of tried-and-true traditional marketing …

Power Up Your Prospecting Strategy

Cole Information’s local focus and depth of data put real estate professionals where they want to be If there’s anything better than selling a home, it’s picking up a listing five doors away before the ink has dried on the contract—and agents have a better shot at doing just that, thanks to the marriage of […]

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5 real estate marketing ideas cooked to Thanksgiving perfection

As competition for real estate agents continues to grow, the need for unique and high-quality marketing techniques is also on the rise. The holiday season is the perfect time for agents to incorporate a festive flare into their marketing strategy …

3 essential real estate farming practices for generating seller leads

Are your attempts at real estate farming producing poor results? Adam Long recently joined Pat Hiban to discuss how real estate farming has changed and how agents can adapt for better results …

Facebook Shops Around for Its Next Business Endeavor: Rental Listings

Once touted as the most popular and innovative internet community of its time, Facebook is now pushing to compete with trendy social media platforms like Instagram and Snapchat. As part of its rebranding efforts to become an all-in-one service, Facebook recently added payment capabilities to its messaging service, along with various filters to its camera […]

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Inman’s Marketing Intensive: A fully loaded booster shot for your 2018 strategy

Imagine charting a course through a landscape that’s constantly changing and shifting around and beneath you. That’s what it feels like sometimes to operate in the real estate industry — there are so many new tools and business models in addition to t…

Here’s why tracking marketing ROI is so important

No one wants to pour resources into a campaign that has yielded no successful results. Tracking and measuring your return on investment, or ROI, allows you an in-depth, data-backed picture of where and how your marketing dollars are being spent.  …

3 minor tweaks for major real estate business growth

Looking for ways to spark major real estate business growth? Before you start making big changes, consider tweaking a few of your current practices …