3 ways I use tech to maintain (and deepen) client relationships

Integrate your personality, interests and passions with the latest tools and techniques to stay in touch with clients both personally and on a broadcast basis. It’s a winning formula that will help your business grow. Here’s how to do it strategically.

Why your script just flopped

If you want to be better at overcoming objections and closing more deals, follow the tried-and-true principles here to avoid having your scripts flop.

Lead-generation game changer: How 60-second Instagram videos have transformed my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how Melissa Gomez is connecting with clients via short vlogs leveraged on Instagram and YouTube.

OutboundEngine gets social with automated ad campaigns

Digital marketing solution OutboundEngine has released a new feature that automates advertising campaigns on social media for real estate agents.

Windermere has a unique new way to reach millennial clients

The nation’s sixth-largest real estate holding company launched a Spotify channel this week.

The Real Word: Is it fair to say iBuyers are untested?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole talk through a column by Brad Inman and debate whether iBuyers are untested.  

The Agency founder talks expansion, corrects the rumor mill

Mauricio Umansky says the agent count at his Southern California boutique brokerage is actually way up.

Want a better bio? Here are 7 examples that’ll inspire you

Does your bio feel tired? Crafting a bio that draws clients in doesn’t have to be a chore. Here are a few techniques, backed up by knockout real life examples, to help you give your bio a revamp.

How to defend your online reputation

There’s a difference between reviews and testimonials, and the distinction is important. Find out why and how to respond to, learn from and keep it classy with negative online reviews.

Ylopo, BoomTown highlighted in Facebook’s real estate trends report

Facebook’s 2019 Real Estate Trends and Insights report cites success stories from brokerages using Ylopo and BoomTown.