Big Data, Big Opportunities: How Predictive Analytics Is Changing the Business of Real Estate

“This year the human race is producing more data than the previous 5,000 years combined. Data is so powerful that in the future, nation states will fight over it for power.” This thought-provoking statistic set the stage for a much-anticipated panel discussion at RISMedia’s 2017 Real Estate CEO Exchange in New York on how brokers […]

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You can now link dotloop to ‘Zip Your Flyer’ (because who doesn’t love integration?)

Real estate technology companies are looking for every possible avenue to access new customers. One way is by connecting with colleagues who already have a lot of them …

Your email marketing could be so much better: 4 hacks

With so many different marketing options available to connect with buyers and sellers, it can be tough to figure out where to down double. Email is often overlooked as old school or unimportant, but oh contraire, email still rules! …

This Facebook ad hack is only a buck a day

Are you fully leveraging your real estate sphere of influence to maximize commissions and boost your business volume? Unless reaching out to members of your sphere of influence via Facebook advertising is one of your regular practices, the answer to th…

Leading by Example

In the following interview, Terrence Murphy Sr., broker, CEO and founder of TM5 Properties, a member of Leading Real Estate Companies of the World® (LeadingRE), in Bryan Texas, discusses agent development, luxury and niche marketing and specializations, and more. Region Served: Bryan/College Station, Texas Years in Real Estate: 11 Number of Offices: 1 Number of […]

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SweepBright is the mobile agent’s new marketing partner

SweepBright is an app for agents to market listings and cultivate leads. …

5 stars is great, but leads are better: How to milk business from reviews

Capture and convert real estate leads with the industry’s most effective and efficient form of marketing: online reviews …

How to find your niche and market the hell out of it

Do you feel like you chase deals all over your town? Are you tired of wasting money on lead generation that doesn’t seem to work? Or do you feel like your business lacks focus …

How to find your niche and market the hell out of it

Do you feel like you chase deals all over your town? Are you tired of wasting money on lead generation that doesn’t seem to work? Or do you feel like your business lacks focus …

What’s your email? 5 proven strategies to grow your mailing list

Having a robust email list is certainly attractive, as it means a larger possibility of nurturing contacts and converting them into clients. That said, while obtaining valid email addresses from your target audience is quite valuable to your business, …