Art or mess? Realtor tells story of viral ‘mannequin’ house

A Texas listing has taken the internet by storm thanks to shocking listing photos that show mannequins calmly waiting on a drink in the kitchen, sitting in front of the bed or gleefully playing on a reading room ceiling …

Art or mess? Realtor tells story of viral ‘mannequin’ house

A Texas listing has taken the internet by storm thanks to shocking listing photos that show mannequins calmly waiting on a drink in the kitchen, sitting in front of the bed or gleefully playing on a reading room ceiling …

Chicago top producer Michael LaFido demystifies luxury real estate

What does it take to sell multimillion dollar luxury homes and work with luxury clients such as pro athletes, entrepreneurs and executives? Chicagoland top producer Michael LaFido joins us to share his tactics and techniques, including taking your firs…

Luxury Houston brokerage ups marketing game with private events

To showcase a newly-built, 8,000-square-foot home in the River Oaks neighborhood one Houston brokerage recently hosted a private open house.

Events like these are part of a larger, growing trend: brokerages investing more effort and money into showing…

Sellers creating custom websites, posting videos to attract listing attention

It’s been estimated that nearly 50 percent of homebuyers start their search for a new residence via the Internet, with nearly all buyers searching the Web at some point during their hunt. In recognition of this and as a move to differentiate their listings, more sellers will utilize customized websites or create YouTube videos — both of which will highlight the features of a home and its surrounding neighborhoods …

A winning strategy for your next listing appointment

On a recent group coaching call for new agents, one woman asked, “What should I leave behind at my listing appointment? I’m afraid that if I do all this work that they will give it to another agent and I won’t get the listing.” …

‘Storytelling’ helps luxury buyers picture themselves in a home

Editor’s note: This is part five of a six-part series on marketing luxury properties. Regardless of the price range in which you work, writing great ad copy is important. In the luxury market, it’s even more essential. What are the …

Headlines that get properties sold

Tap into emotional benefits to sell even the toughest listingread more