How to create a digital real estate lead machine

Things progress toward chaos — that’s just how it is. It is the Second Law of Thermodynamics. But it doesn’t just apply to physics. In the world of real estate and online lead generation, the chaotic state is increasing. …

How to use Facebook ads to generate top-of-funnel traffic

Many agents understand the world of Adwords or at least know that they can use Adwords to bid on keywords that might help them generate leads. If you’ve ever used Adwords, you also know that those clicks can be very expensive, and then you have to convert that click into a lead. You can easily spend hundreds of dollars on a lead …

4 key ingredients to mastering Facebook advertising

Never in the history of advertising has there been a platform as powerful as Facebook. With the ability to target ultra-specific demographics, Facebook advertising is an ideal tool for all real estate professionals looking to grow their business …