Brokers: are you too focused on the small details?

“If you just focus on the smallest details, you never get the big picture right.” It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals.

OutboundEngine gets social with automated ad campaigns

Digital marketing solution OutboundEngine has released a new feature that automates advertising campaigns on social media for real estate agents.

You’ve made it to the top, but your work isn’t done. Here’s what you need.

“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average.

Speed-to-lead: The mission-critical step where most agents fall short

Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down.

Animated Kingston Lane CEO Sharran Srivatsaa introduces ‘The Machine’

Kingston Lane’s The Machine is a new marketing automation platform for agents to win more appointments.

Animated Kingston Lane CEO Sharran Srivatsaa introduces ‘The Machine’

Kingston Lane’s The Machine is a new marketing automation platform for agents to win more appointments.

Tech still needs YOU: A case study in 50% sales volume growth

Inventory is key to a healthy housing market, and for some time this has been a real pain point for brokers and agents across the country. Seller lead generation can get expensive, and with a 1-3% conversion rate for most services.

Can your brokerage be tech-savvy or customer-centric? The answer is both.

Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technology races.

Is your old boss stealing your clients?

When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the b…

Tried and true: email marketing is still king of the hill

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media.