70 real estate lead generation ideas for 2016

Foremost, marketing brings exposure to your business. Then, lead generation, when done effectively, gets you in front of those that plan to go to the closing table because they want to buy or sell real estate. They work hand-in-hand …

6 rules of postcard marketing for agents

Although real estate postcards might not currently garner as much buzz as the latest social media platform, they’re one of the most reliable ways to generate leads, sales, and clients for your real estate business …

How USPS plans to change snail mail marketing

Beta testing is live with over 67,000 participants, and the USPS hopes that its new service, which scans incoming mail pieces into a daily email, will unlock hidden marketing opportunities for businesses striving to connect with consumers through the s…

3 ways to kill your real estate business

In a world filled with endless, instantaneous diversion, boredom is a foreign concept. We crave entertainment at all costs. Wait more than a minute at a drive-thru? That’s an annoyance. Your screen doesn’t load after a few seconds? That’s frustrating. …

TRID — the reason I drink

The new TILA-RESPA Integrated Disclosure (TRID) went into effect on Oct. 3, 2015. It’s two months later, and real estate professionals, as well as many buyers, have given the acronym a new meaning: TRID stands for “the reason I drink.” …

An old-school tactic to take your real estate game to the next level

Even if the housing market you’re trying to sell in is pretty hot, getting the word out about a property can be tough. Listing websites can get cluttered with dozens of listings in a neighborhood — many of which are paid promotions — and unless your …

6 direct mail newsletter content topics for past clients

Sending direct mail newsletters to past clients is a great way to ensure you stay top-of-mind. If a person gets a piece of direct mail with your name on it, they’ll be instantly reminded of the exceptional service you provided them and will be more lik…