Why this $120M indie sold to Cascade Sotheby’s International Realty

Led by husband and wife Realtors, Evelyn and Steve Rosling, the 14-year-old Park Place Real Estate covers the Portland metropolitan area and southwestern Washington state and recorded $120 million in sales volume for 2018 with 25 agents. 

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience.

Introducing The 2018 Inman Luxury Referral Network

Introducing an interactive directory of the best and brightest agents in luxury real estate, specifically designed to connect you to other top-producing agents and generate more referrals for your business.

4 tips for shepherding your luxury investor clients into great deals

For luxury real estate, which comes with a hefty price tag, providing that expertise becomes all the more crucial. As agents, we need to be armed with the most up-to-date and relevant information concerning the housing market that is available.

Inman announces partnership with Sotheby’s International Realty, launches ‘Leading In Luxury’

Each week follow the most creative, innovative and exciting trends in luxury real estate.

What to expect at Luxury Connect 2018

Previews of our speakers, sessions, activities and editorial insight into the current state of the luxury market.

Luxury Connect: Laura Monroe on what’s hot in luxury video marketing

How do you create a marketing plan that will really set your listing apart from all the others? Laura Monroe believes that video is the answer.

How to Make Your Luxury Listing Stand Out

The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “wow” factor, but also implement marketing strategies that capture the attention of other agents and potential buyers. Here are some suggestions when building a strategy to enthrall your potential audience. Keep Up-to-Date […]

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Luxury Connect: David Friedman on how to talk to wealthy clients

David Friedman is an expert on the ultra-affluent and how to talk to them. He’ll offer practical, actionable advice at Luxury Connect.

Luxury Connect: Marketing that maintains your client connection

If ultra-high-net-worth buyers and sellers don’t know who you are and how you’ll take care of them, then they aren’t going to use you as their agent.