5 unique marketing features that luxury brands nail

Luxury real estate brands excel in sophisticated branding, marketing and copy writing. Here are five ideas that real estate businesses looking to scale in 2019 can learn from luxe brands.

What can we learn from the most expensive sale in the US?

David Friedman, co-founder of WealthQuotient, talks through the recent $238 million Central Park South Penthouse purchase by hedge fund magnate and founder of Citadel, Ken Griffin, and what we can learn about ultra-high-net-worth individuals.

Lion & Orb and Luxury Presence launch marketing partnership

Real estate public relations startup Lion & Orb is teaming up with real estate marketing firm Luxury Presence to give clients an even stronger digital footprint.

Why this $120M indie sold to Cascade Sotheby’s International Realty

Led by husband and wife Realtors, Evelyn and Steve Rosling, the 14-year-old Park Place Real Estate covers the Portland metropolitan area and southwestern Washington state and recorded $120 million in sales volume for 2018 with 25 agents. 

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience.

Introducing The 2018 Inman Luxury Referral Network

Introducing an interactive directory of the best and brightest agents in luxury real estate, specifically designed to connect you to other top-producing agents and generate more referrals for your business.

4 tips for shepherding your luxury investor clients into great deals

For luxury real estate, which comes with a hefty price tag, providing that expertise becomes all the more crucial. As agents, we need to be armed with the most up-to-date and relevant information concerning the housing market that is available.

Inman announces partnership with Sotheby’s International Realty, launches ‘Leading In Luxury’

Each week follow the most creative, innovative and exciting trends in luxury real estate.

What to expect at Luxury Connect 2018

Previews of our speakers, sessions, activities and editorial insight into the current state of the luxury market.

Luxury Connect: Laura Monroe on what’s hot in luxury video marketing

How do you create a marketing plan that will really set your listing apart from all the others? Laura Monroe believes that video is the answer.