3 agents share their thoughts on staying positive in tough times

It can be a balancing act for agents to provide the highest levels of service to clients while also taking care of their own mental and physical well-being. Agents serve as trusted advisors during times of social disruption, and being informed and fort…

Top agent Jordan Cohen on how coronavirus is changing the luxury market

The coronavirus pandemic had top luxury agent Jordan Cohen navigating uncharted waters, but he is ‘pleasantly surprised’ by the current state of the market.

How Kofi Nartey transitioned from Hollywood actor to real estate mogul

Veteran real estate agent Kofi Nartey shares his 17-year journey from acting to becoming the broker-owner of his own luxury brokerage, Society Real Estate and Development.

150 top luxury agents on one call? Hear what they said

It was the middle of March 2020 and no one knew what the weeks ahead would look like. The world was in the throes of the “Great Pause,” commerce was stopped on a global level and capital markets redefined volatility. The stakes appeared to have never been higher as we prepared for new industry safety standards, as well as sheltering-in-place ourselves.

Use these 4 social channels to grow your business

Real estate agents are already fluent in the art of storytelling, whether through well-crafted words, compelling images, or dynamic video. And these tools have only become more important as more client interactions take place online. But choosing where…

Looking to generate leads? Prioritize content marketing

For real estate agents, marketing is a means to build relationships with potential and existing clients. And thanks to its storytelling capabilities, content marketing is an especially effective tool for agents looking to earn engagement and foster new…

Sotheby’s launches first-ever global luxury real estate portal in Mexico

Sotheby’s International Realty partnered with business publication Expansión to showcase international real estate listings to more than 15 million readers.

Must-read books for agents who want to keep learning

In the fast-paced world of luxury real estate, it can feel like you’re always trying to reach the bottom of an endless to-do list. And in the course of a busy day, reading can be one of the first things to fall by the wayside. But for agents who do make room for books, the benefits are myriad.

Tales from the field: Becoming a community leader

Sourced from various real estate pros all over the country, this recurring column features stories of what agents are seeing on the front lines and what others can draw from those experiences. A luxury real estate agent shares how her company’s emergen…

The hidden opportunities of a challenging market

Economic downturns are difficult. But for agents in the luxury real estate space, a slow business cycle is an ideal time for investing in your skills. While many agents are naturally concerned about what the future of their careers will look like when …