Luxury Presence gets $2.13M in funding

The Santa Monica-based luxury brokerage marketing platform closes on funding round of $2.13 million to expand marketing services to luxury real estate brokerages.

How to Make Your Luxury Listing Stand Out

The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “wow” factor, but also implement marketing strategies that capture the attention of other agents and potential buyers. Here are some suggestions when building a strategy to enthrall your potential audience. Keep Up-to-Date […]

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Can views sell this $3.249M home on John Barrymore’s old Hollywood estate?

It sits on property that once belonged to John Barrymore, an early 20th century movie star and grandfather to actress Drew Barrymore.

How to make social media work for you in luxury real estate

For some real estate agents, finding luxury listings seems like a mythical quest that is only granted to the rich and famous, but it’s not. Find out what works, even for those who aren’t tech-savvy, here.

5 things this luxury real estate brochure gets right

You don’t have to be gimmicky to stand out from a crowd. Case in point, this elegant luxury real estate brochure from top-producing Wolfe-Bouc Group in Denver, Colorado.

5 ways to win at luxury real estate marketing

In this edition of “Let’s talk marketing,” Melinda Goodwin discusses luxury real estate marketing with real estate strategist, professional speaker and owner of Woodman Consulting Group, Aaron Woodman.

Douglas Elliman launched a new luxury blog

Douglas Elliman has launched Elliman Insider, a blog that discusses real estate and lifestyle trends, insights and inspiration from around the world …

How to excel at marketing luxury real estate

Just because someone markets a product or service (or, in the case of luxury real estate, a lifestyle) does not mean that they do so effectively. If your luxury real estate peers are failing, doing poorly or even just OK, you want to be one of the few …

5 surprising luxury real estate marketing mysteries unraveled

Luxury real estate agents around the world try to unravel the mystery of marketing high-end real estate. Truth be told, there is no mystery. Here’s how you do it — plain and simple …

How luxury real estate agents can connect with the top 1%

Luxury real estate always has its admirers and those willing to invest in the market. This upscale sector is consistently popular with the UHNWI (ultra high-net-worth individual) category including the globe’s wealthiest people. This group controls a s…