For today’s affluent buyers, luxury real estate is all about lifestyle

When most people think of luxury real estate, they often envision palatial mansions on large spreads of land. But for those with the ability to buy luxury, size doesn’t always matter. For them, location is far more important …

How to become a global luxury real estate player

Don’t let the title overwhelm you; it is far easier than you imagine to become a global luxury real estate player. Naturally, it takes effort, but it comes down to a lot of common sense and a clear understanding of luxury. You must be knowledgeable abo…

Do you know how to cater to the new affluent consumer?

The name of the game in luxury real estate used to focus on old money. The wealthy in the U.S. once centered on people who came from rich families or spent their lifetime building their fortunes …

Why most real estate agents fail to make it in the luxury market

If you’ve tried to sell luxury real estate in the past, and you just weren’t able to make it work, there’s a reason. In fact, there’s one big reason that most agents never break into the luxury market. Fortunately, you can avoid this pitfall and make i…

Why luxury real estate agents should follow international markets

It’s easy to fall into the rut of just observing what’s directly in front of you. My advice: don’t do that — broaden your horizons. When it comes to luxury real estate, be willing to reach out to the international market as well as the local sector …

How to get your luxury real estate deal to close

We’ve all been there. The buyer and seller are at the brink of finalizing a deal on a luxury home, but the final gap just refuses to close. The seller won’t go any lower, and the buyer won’t go any higher. Is it time to let go of the deal, or is there …