How to throw the best soirée your luxury clients will ever attend

Four leading luxury agents from across the nation shared their best advice for hosting a luxury client event that’ll make you the talk of the town and explain why adding value is the most important aspect of a successful soirée. 

Seeing the true value in luxury real estate

Ultra high-net worth individuals own an impressive mass of the world’s luxury real estate. According to The Global Luxury Residential Real Estate Report 2015, a collaborative effort by Wealth-X and Sotheby’s, 79 percent of the UHNW population have two …

Podcast: Elevating your real estate sales to the luxury level

Any agent can enter the luxury sales market, but there are a few caveats to being successful there. You have to look the part, act the part and be knowledgeable about your local area. The top luxury agents also understand the needs, wants and desires o…

For today’s affluent buyers, luxury real estate is all about lifestyle

When most people think of luxury real estate, they often envision palatial mansions on large spreads of land. But for those with the ability to buy luxury, size doesn’t always matter. For them, location is far more important …

How to become a global luxury real estate player

Don’t let the title overwhelm you; it is far easier than you imagine to become a global luxury real estate player. Naturally, it takes effort, but it comes down to a lot of common sense and a clear understanding of luxury. You must be knowledgeable abo…

Do you know how to cater to the new affluent consumer?

The name of the game in luxury real estate used to focus on old money. The wealthy in the U.S. once centered on people who came from rich families or spent their lifetime building their fortunes …

Why most real estate agents fail to make it in the luxury market

If you’ve tried to sell luxury real estate in the past, and you just weren’t able to make it work, there’s a reason. In fact, there’s one big reason that most agents never break into the luxury market. Fortunately, you can avoid this pitfall and make i…

Why luxury real estate agents should follow international markets

It’s easy to fall into the rut of just observing what’s directly in front of you. My advice: don’t do that — broaden your horizons. When it comes to luxury real estate, be willing to reach out to the international market as well as the local sector …

How to get your luxury real estate deal to close

We’ve all been there. The buyer and seller are at the brink of finalizing a deal on a luxury home, but the final gap just refuses to close. The seller won’t go any lower, and the buyer won’t go any higher. Is it time to let go of the deal, or is there …

Why most real estate agents never get rich

If you jumped into real estate to get rich, you might have picked the wrong profession. At least, that’s what salary pollsters will tell you …