7 property marketing trends that need to die

Whether it’s a deceiving description, really unattractive listing photos or blurry videos — none of these strategies appeal to prospective buyers. These “tactics” for marketing listings just need to go away for good.

How to write listing descriptions that pop

If you want to improve your property descriptions, here are some of the best tips, tricks and hints to help. Consider this your property description boot camp.

6 listing descriptions you’ll want to imitate

Here are a handful of listing descriptions, each with varying price points and locales, that are prime examples of great property writing. Learn from the best.

A ‘smart home’ refresh: The 411 on home automation trends

Home automation has caused a fundamental shift in how homes are sold, and it has become a deciding factor for many buyers. Here’s how real estate agents can make the most of the “smart home” they are listing.

How to sell more real estate with great listing descriptions

A good property description will open the door for potential buyers. Start implementing these tips today to set your listings apart from the masses and garner more interest from potential buyers …

7 tips for writing listing descriptions buyers can’t pass up

First impressions are critical in real estate. You only get one shot to impress sellers enough to hire you and one chance to put the home on the market …

7 tips for writing listing descriptions buyers can’t pass up

First impressions are critical in real estate. You only get one shot to impress sellers enough to hire you and one chance to put the home on the market …

Neither luxury nor total gut job: 4 ways to honor the in-between home

Our listing descriptions, presentations and attitudes have caused a shift in consumer behavior where it seems nothing less than modern, turnkey and flawless will do. Here are four ways to reverse course and get back to the heart of the deal …

Neither luxury nor total gut job: 4 ways to honor the in-between home

Our listing descriptions, presentations and attitudes have caused a shift in consumer behavior where it seems nothing less than modern, turnkey and flawless will do. Here are four ways to reverse course and get back to the heart of the deal …

7 listing grammar mistakes you can’t afford to make

Real estate agents are always on the go. There is plenty that falls on their plate, and clean copy isn’t a top priority. Getting the listing up on the MLS as soon as possible supersedes taking the time to edit the text, right? You just want it up there, and unless your broker provides amazing support, this task is usually left to you, the agent …