4 listing presentation questions you should always be prepared to answer

While you can spend hours perfecting charts and graphs and memorizing every fact about a given home, one listing presentation wild card always threatens to undermine your hard work: Client questions that seem to come straight out of left field …

7 reasons not to ‘carry’ the house in hopes of a price boost

Some homesellers once told me that if they didn’t get their house sold last summer at the sales price they wanted, they would take it off the market before Thanksgiving and wait to put it back on the market after the holidays …

7 reasons not to ‘carry’ the house in hopes of a price boost

Some homesellers once told me that if they didn’t get their house sold last summer at the sales price they wanted, they would take it off the market before Thanksgiving and wait to put it back on the market after the holidays …

How to convince your real estate clients to sell in the winter

Agents would be wise to urge their clients to list their property now instead of waiting until the traditionally busier spring market …

5 ways to deal with ‘I’d prefer a more seasoned listing agent’

Put five minutes on the clock; it’s overtime. You just tied with another real estate agent in a competition fiercer than the NBA’s ever seen: the listing presentation …

‘Coming soon’ listings are creative — but are they effective?

Agents are always looking for creative ways to market their listings. How do we balance our fiduciary duties to our clients with our competitive nature …

3 homeseller conversations you can’t afford to ignore

Whether you are just starting out in your real estate career or 15 years in and reinventing yourself, failing to have any one of these seller conversations will cost you and your client money, time and frustration. …

The 5 most common fears when it comes to selling a home

What could homesellers possibly be scared of? After all, they’re the ones holding the cards, right …

When is the best time to sell your client’s house?

Many who plan to sell are motivated by need; others by choice. Which is it? Are they motivated by money or time? …

How do you ‘sell’ a price reduction to your real estate clients?

We all know that “adjustment” means reduction, don’t we? Dress it anyway you like, it is going to be difficult for many of us to mention the subject. As a professional, I assume the role of director and lay the ground work from the outset …