‘You’re not the listing agent?': how to deal with confused portal leads

Melissa Archuleta, a real estate agent with Keller Williams Realty in Little Rock, Arkansas, recently received a call from a buyer asking for details about a listing, including the property’s homeowners association dues …

What does ‘The market’s back’ actually mean?

What happens when a seller tells you “the market is back” and uses it to justify an unrealistically high price on their listing? This isn’t a theoretical question — it’s something that several of our coaching students have asked us recently, so we dec…

Help homebuyers understand real estate’s secret ‘free lunch’

“There’s no such thing as a free lunch.” This statement is true for most investments, such as annuities, life insurance and mutual funds. But real estate does have a little-known “free lunch” that can transform a prospect’s homebuying experience — and…

5 personality traits that make a listing agent successful

This article is the second in our series on the findings of the recent scientific study my company conducted on the personalities of top performers in a variety of real estate roles. Here’s what we found concerning the role of listing agents and what c…

Feeling buyer burnout? Become a listing agent

We get lots of inquiries from agents looking for a change — they’re tired of buyer leads, tired of doing the same things hoping for a different result. Think about all the change in real estate over the last decade — shouldn’t your strategy have changed along with it? Wouldn’t any policy that hasn’t changed be at risk of becoming outdated …

Feeling buyer burnout? Become a listing agent

We get lots of inquiries from agents looking for a change — they’re tired of buyer leads, tired of doing the same things hoping for a different result. Think about all the change in real estate over the last decade — shouldn’t your strategy have changed along with it? Wouldn’t any policy that hasn’t changed be at risk of becoming outdated …

Listing specialists and buyer’s agents are not created equal

Mike Ferry, the father of real estate coaching and one of the industry’s most iconic educators and trainers, set my head spinning with his August 2014 report to his LinkedIn group. In the report, Ferry argues that new agents should declare whether they want to work with buyers or sellers, since most agents lack the total package of skills to adequately represent both …

Take these listings at your own risk: 3 scenarios that could put your real estate career on the line

New and old agents alike dream of listings. After all, you’ve probably heard the old saying, “If you don’t list, you don’t last.” It’s true that listings are the bee’s knees. A single agent working alone can handle many more listings than he or she can buyers …

Compensation model crucial when creating real estate team

You’re working 14 hours a day, you haven’t had a day off in months, and you’re losing market share to competitors because you can’t keep up with all the incoming business. Once you have made the decision to start a real estate team, the next step is to determine how to structure and grow your team …

Premium placement of listing agents’ contact info at odds with who deserves consumer leads

Real estate agents, broker-owners and multiple listing services are rightfully concerned about two major issues when it comes to syndication to listing portals: data accuracy and an issue that has become known as “the three-headed monster.” Part 1 of this series outlined how data accuracy must be a concern for any agent or brokerage that syndicates their listings. The second concern is the “premium placement model.” …