Feeling buyer burnout? Become a listing agent

We get lots of inquiries from agents looking for a change — they’re tired of buyer leads, tired of doing the same things hoping for a different result. Think about all the change in real estate over the last decade — shouldn’t your strategy have changed along with it? Wouldn’t any policy that hasn’t changed be at risk of becoming outdated …

Listing specialists and buyer’s agents are not created equal

Mike Ferry, the father of real estate coaching and one of the industry’s most iconic educators and trainers, set my head spinning with his August 2014 report to his LinkedIn group. In the report, Ferry argues that new agents should declare whether they want to work with buyers or sellers, since most agents lack the total package of skills to adequately represent both …

Take these listings at your own risk: 3 scenarios that could put your real estate career on the line

New and old agents alike dream of listings. After all, you’ve probably heard the old saying, “If you don’t list, you don’t last.” It’s true that listings are the bee’s knees. A single agent working alone can handle many more listings than he or she can buyers …

Compensation model crucial when creating real estate team

You’re working 14 hours a day, you haven’t had a day off in months, and you’re losing market share to competitors because you can’t keep up with all the incoming business. Once you have made the decision to start a real estate team, the next step is to determine how to structure and grow your team …

Premium placement of listing agents’ contact info at odds with who deserves consumer leads

Real estate agents, broker-owners and multiple listing services are rightfully concerned about two major issues when it comes to syndication to listing portals: data accuracy and an issue that has become known as “the three-headed monster.” Part 1 of this series outlined how data accuracy must be a concern for any agent or brokerage that syndicates their listings. The second concern is the “premium placement model.” …

3 ways to bring sellers down to earth

Even as market heats up, seriously overpriced listings won’t sellread more

Time to tell Google who owns the listing

Implementing author tags would be good for all industry participantsread more

Agent dragged into fair housing lawsuit over listing he didn’t represent

Discriminatory language in listing descriptions can create legal liabilitiesread more

Pinterest builds relationships, sells homes, cooks and recycles

Pinning holds my heart and soul, and is clearly fundamental to life itselfread more

6 ways to improve your odds with a contingent sale offer

Buyers, there’s an optimal time to list your current homeread more