Lawsuit accuses realtor.com of defrauding agents

In an emailed statement, realtor.com spokesperson Janice McDill told Inman: “The allegations are without merit, and we will defend the case vigorously…” …

Voodoo Agent: Being ‘in play’ with your leads

Gary Gold’s says that “being in play” — having ongoing conversations — with clients is how you become their designated agent …

Quality over quantity: How to turn your network into a renewable resource

Imagine you’re a brand-new real estate agent. You’ve passed your test, you’ve found your brokerage and you’re ready to get down to the business of selling houses. Now answer this question: Should you spend the bulk of your time cultivating relationship…

Working through an epic seller’s market

We are in what I call an epic seller’s market, and it is impacting every aspect of business from lead generation to how we use technology. The seller’s market is fueled by lack of inventory, and it’s only growing stronger …

5 tips to take back real estate lead generation with killer landing pages

Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation.

New agent? 4 tech tools for building long-term success

New real estate agents need tools to help them get business and plan for career success. Inman reviews four technology solutions that can help. …

It’s 1 a.m. — are you up? I’d like more information about your real estate listing

Real estate leads can come at anytime, and in today’s super-connected world it might be via email, an online internet inquiry, text message, Facebook messenger or any other number of ways people are communicating today …

How to create a digital real estate lead machine

Things progress toward chaos — that’s just how it is. It is the Second Law of Thermodynamics. But it doesn’t just apply to physics. In the world of real estate and online lead generation, the chaotic state is increasing. …

7 must-dos for even the most experienced real estate agents

So you’ve been in the business a while and have found relative success. Despite your vast number of years in real estate, there are a few items on the to-do list you might just be skipping over …

How often should you follow up?

Real estate agent are always trying to figure out the magic number for how many times they should follow up. In this week’s video, Peter Lorimer of PLG Estates gives us his philosophy on follow up …