Dear real estate agents: Here’s the difference between relationships and leads

Something funny has been happening around the office, and maybe you’ve noticed it at your office as well. We’ll get a call from an agent who says his or her client is only available to see a listing at a certain time — say, 11:00 a.m the next day. A few minutes go by, and we get the same call from another agent whose client also wants to see the property at 11:00 a.m., and guess what — they aren’t available at any other time. Maybe you already know where I’m going with this …

4 ways to generate leads without having to hard sell

Between my smart home, smart office and business automations, I use technology to keep every aspect of my life running as close to clockwork as possible, even when I have no idea what time it is. I’m a tech guy. I love finding the newest and best ways to do absolutely everything …

Agent Connect NY 18: How to create and execute the perfect lead magnet program

Watch Lance on stage at Inman Connect New York as she shares the strategies that won her business leads and helped make her the go-to professional in her field, and learn how to be the one everyone listens to, comes to and wants to do business with …

Lawsuit accuses realtor.com of defrauding agents

In an emailed statement, realtor.com spokesperson Janice McDill told Inman: “The allegations are without merit, and we will defend the case vigorously…” …

Voodoo Agent: Being ‘in play’ with your leads

Gary Gold’s says that “being in play” — having ongoing conversations — with clients is how you become their designated agent …

Quality over quantity: How to turn your network into a renewable resource

Imagine you’re a brand-new real estate agent. You’ve passed your test, you’ve found your brokerage and you’re ready to get down to the business of selling houses. Now answer this question: Should you spend the bulk of your time cultivating relationship…

Working through an epic seller’s market

We are in what I call an epic seller’s market, and it is impacting every aspect of business from lead generation to how we use technology. The seller’s market is fueled by lack of inventory, and it’s only growing stronger …

5 tips to take back real estate lead generation with killer landing pages

Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation.

New agent? 4 tech tools for building long-term success

New real estate agents need tools to help them get business and plan for career success. Inman reviews four technology solutions that can help. …

It’s 1 a.m. — are you up? I’d like more information about your real estate listing

Real estate leads can come at anytime, and in today’s super-connected world it might be via email, an online internet inquiry, text message, Facebook messenger or any other number of ways people are communicating today …