The Real Word: How will Realogy’s Cartus deal impact agents?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Realogy is set to sell the relocation arm of Cartus for $400 million. Byron and Nicole talk through how they would feel about it if they were Realogy agents.

Agentology rebrands as ‘Verse,’ branches out beyond real estate

The company will now field and vet leads for companies in sectors such as education and insurance as well as real estate.

Fear disruption? Focus on agent-generated leads

Afraid of the disruptors coming into your industry? Afraid they’re going to make you irrelevant? Take control of your marketplace by nurturing and leveraging every connection you have in your communities.

How to become the go-to agent in your neighborhood

The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road.

Best real estate lead generation strategy for a changing industry

Anxiety levels in the real estate industry are at an all-time high. With so much changing, moving quickly, and contradictory information on the best real estate lead generation tactics, it’s no wonder agents are confused.

8 steps for crafting a winning 2020 business plan

What’s your business plan for your real estate business? What time frames have you set for your goals? Is the plan working? If not, what can you do so that your plans do work? Regular columnist John Giffen walks you through the process of creating a bu…

8 Facebook rules agents should live by

Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the more problematic aspects of Facebook’s model while still taking advantage of its potential as a…

A decade of social media marketing: The good, the bad and the ugly

When I was with a big box at the advent of social media, the higher-ups seemed to tolerate my blog, but they strongly suggested that I “get my nose out of that laptop and go out and meet people.” My how things have changed.

The top 3 lead generation sources for agents

Outside of your sphere, how are you getting and converting new leads? Here are a number of ways that agents and brokers are finding those all-important new connections.

Never give up! How to nurture leads into conversions

You can stop the endless quest for more leads, perfect leads or easy leads when you nurture your existing leads more effectively.