How is Zillow deciding which Premier Agents get Instant Offers leads?

Becky Garcia, an Arizona-based agent with The Garcia Group, and George Laughton, of the Laughton Team, became early adapters of Zillow’s Instant Offers program. Here’s how shrewd business sense and steely focus helped them reap the benefits.

A ‘brokerage superpower’ is formed as 2 of Pittsburgh’s big players unite

A big deal for Pittsburgh real estate was announced Wednesday, with independent brokerage Northwood Realty Services acquiring Berkshire Hathaway HomeServices The Preferred Realty and joining the Berkshire Hathaway HomeServices network. The deal creates…

Inside Zillow’s Instant Offers expansion

Zillow is launching its direct-to-consumer homebuying service in Las Vegas Wednesday after strong demand in Phoenix, its first market. And local agents are sharing in the success.

Coldwell Banker Bain’s first Global Luxury office to open in Bellevue

Due to open on July 1, the brokerage will have its own state-of-the-art retail space in the upmarket Bellevue Lincoln Square shopping center and be aptly named Coldwell Banker Bain Lincoln Square. 

Sotheby’s International Realty offers customizable luxury magazine to affiliates

Sotheby’s International Realty (SIR) Affiliates and the Dow Jones Media Group are partnering to publish a new bespoke luxury lifestyle magazine, Reside, which will be available in physical form and online.

How to make seller objections the core of your lead gen

You and I both know your ideal clients should be listing their house with you. The problem is they don’t always understand just how much you bring to the table. In fact, they often have a long list of reasons they shouldn’t list their house with you.

How to increase business in a market downturn

Mike McCann started in the real estate business in 1986 as an associate broker selling 100 to 150 homes a year. Today, he is well-known in the Philadelphia area as “The Real Estate Man” and is the leader of The Mike McCann Team of Berkshire Hathaway. For the past 18 years, he has averaged selling 500 to 600 homes a year with the help of six full-time administrative assistants and 18 agents.

Peer Reputation aims to encourage broker accountability

In January, Peer Reputation launched in the Washington, D.C. metro area. Since then, the service has expanded to Tampa and Orlando, Florida, Virginia and South Carolina.

5 social media hacks that’ll improve your SEO

In the past, I’ve written about the ways social media can help your search engine rankings, and now I’m back to follow up those insightful and comprehensive observations with five actionable tactics that’ll lead to noticeable improvement in your search…

Agents vs. brokers: How do they spend their marketing budget?

Both real estate agents and brokers are keenly aware of how integral a good marketing plan is for their businesses, but a new report from real estate marketing agency Adwerx and the real estate data company Real Trends finds there are major differences…