Special Report: Is social media worth the time investment?

Real estate agents are all over social media, and they’re experiencing varying degrees of success. Some are killing it on Instagram while others struggle to make sense of Snapchat. Inman surveyed readers to better understand how real estate agents and their brokerages are using social media, the pitfalls and the perks. Here’s what we found …

Podcast: Greg Harrelson on the true meaning of extraordinary

If we already know we can, then to me, that’s ordinary, not extraordinary. Every single one of us can assess ourselves and our capabilities. When we know that we can do things, we usually go ahead and take on a challenge — knowing full well that we are capable of overcoming that challenge. That’s ordinary …

Podcast: A step-by-step guide to becoming a mega agent

If you’re wondering how to become a mega agent, look no further. Today, we’re talking about the real estate treasure map and how it can lead you to consistent success. Commit to the powerful spokes you need to make your business wheel turn, a relentles…

11 starter tips for becoming a neighborhood expert

As a new agent business strategist, I get asked this question all the time: “How do I specialize in (insert neighborhood here) when the neighborhood is so hot?” My response: It’s doable if you put in the time and stay consistent …

What’s your ‘lead domino’ and why is it important?

For any business, the goal is to always grow your database. It’s the same for me in my business, it was the same in our real estate business, it’s the same for you in your real estate business. But what grows your database? What grows it with the most targeted traffic? What grows it the fastest …

Podcast: Taking action on your No. 1 lead source

Are you a one-trick pony? Do you only prospect over the phone? These are great ideas, but they can’t be solo acts if you want to have a thriving business in a changing market. Even members of your center of influence (COI) and past clients are not bott…

50 ways to get more real estate leads from your website

When you started your real estate website, you probably envisioned having a site that would capture more leads, and more specifically, you were ready to land more listing and buyer leads. So today, I’ve put together a list of 50 battle-tested ways for you to get more leads from your website right now. Put them into action, and let me know what worked best for you …

7 lead-generating video ideas that do the work for you

Video is a hot topic in the industry today. It’s clearly becoming more and more important to feature video, be it to promote your brand or to promote your listings. There are tons of ways that you can take advantage of this platform, and I wanted to highlight a few of the ways that we use video in our business …

Podcast: Beverly Hills’ Sally Forster Jones on agent superstardom

We’re joined today by Sally Forster Jones, president of John Aaroe International Luxury Properties in Beverly Hills. She has the 9th-ranked team in the nation by the Wall Street Journal Real Trends for total sales volume …

9 ways to cut the noise and laser focus on being productive

The truth is, we find the time to do what we want to do. It’s not enough to say that something is a priority, our actions must show that something is our priority. If building a real estate business is a priority for you, then you need to challenge yourself and look at what you are doing throughout the day, every day …