Why IDX is still a valid part of your lead generation strategy

Last week, “Agents, it’s time to forget IDX as part of your lead generation strategy” was reposted here on Inman News. Although there were some undeniable truths, to proclaim an IDX site as “antiquated,” that “the big players” have won, “you simply can’t compete,” and you should “give up” is a fallacy. Here’s why.

Real Estate Webmasters aims to master the CRM — it’s not too far off

Set to be revealed at Inman Connect Las Vegas 2019, the refreshed user interface and slick new CRM features are well-thought-out and very promising for agents and hands-on brokers.

Chime ‘DAREs’ agents to try its new Facebook ad creation tool

It’s designed to streamline the process of creating Facebook ads and capturing leads for Realtors, so they can tap the social media network for business without spending much time on it, generating Facebook ads for an agent’s listings sourced from the MLS. It then can target the ads at prospective buyers on Facebook based on the agent’s buyer preferences.

The Complete Seller Lead promises the money is in the follow up

The tool was built by REzidual, a company founded by ex-Zillow ad execs, and it helps agents stay on top of new leads via automated follow up and CRM Follow Up Boss.

Going all in with Zillow leads? 3 tips for winning big

What’s your lead-conversion rate? Not sure? Winston Murray converts an average of 1 in 17 leads into clients (roughly 5.9 percent). Here are Murray’s top tips for converting Zillow leads.

The evolution of real estate leads: Fallout at realtor.com

With Move Inc.’s purchase of Austin-based lead gen company Opcity, realtor.com has made some changes. What can we learn from realtor.com’s recent strategy, and what should we prepare for later in the game?

Is Realistiq the next total business solution for brokers?

This brokerage software solution helps real estate offices manage and market their businesses.

AskAvenue’s chatbot qualifies leads faster without replacing you

AskAvenue won Realogy’s FWD Innovation Summit award in 2015 and continues to evolve with its latest chatbot lead generation tool for real estate agents.

AskAvenue’s chatbot qualifies leads faster without replacing you

AskAvenue won Realogy’s FWD Innovation Summit award in 2015 and continues to evolve with its latest chatbot lead generation tool for real estate agents.

Tour24’s self-guided apartment tours are catching on — is residential next?

Tour24 is an app that helps prospective renters tour apartments on their own. A leasing office can determine the hours the app allows, monitor time-in and out, and set the schedules for the validity of the smart lock’s access code.