6 components of a cohesive content marketing strategy

Today’s homebuyers place a lot of importance on being able to know, like and trust the people they work with. And there are few better ways to build a trusting relationship with a potential client than with content marketing …

4 real estate content marketing mistakes (and how you can fix them)

Real estate agents work hard — we become jugglers, time management experts and multi-taskers naturally in this career. Content marketing allows us to interact with clients before meeting them. It’s one of our first impressions to potential homebuyers …

Shiny objects got you distracted? Here’s how to avoid them

It’s the beginning of the century, all over again. Do you remember back in 2000-2004 when real estate vendors everywhere were selling real estate agents on how much traffic was visiting the websites they designed? Or how many impressions an image was getting online …

As real estate evolves, we’re still exactly the same

For the third year in a row, I attended a bar camp for real estate professionals held in Omaha, Nebraska. (REBarCampOmaha) It is a six-hour drive from my home in St. Paul, Minnesota, but that includes a stop in Sioux Falls, South Dakota, to pick up a f…

Inman Demo Day: Empowering your agents and teams to get more deals done with dotloop

In this webinar, you learn how dotloop helps you get deals done online, manage your business, and drive optimal marketing efforts while managing your pipeline through InsideRealEstate. …

Realty Connection helps make agent hiring a little bit easier

According to the National Association of Realtors, more than 50 percent of agents would consider making a move if they had a better brokerage option. So you could argue about half of the industry is looking for a new job at any one time …

The No. 1 reason you aren’t converting online traffic into leads

I host a group on Facebook for real estate agents focused on using Facebook for lead generation. Recently, one of the members asked this question: What is the difference/advantage of using an exclusive lead capture landing page versus just a page on my…