How to throw the best soirée your luxury clients will ever attend

Four leading luxury agents from across the nation shared their best advice for hosting a luxury client event that’ll make you the talk of the town and explain why adding value is the most important aspect of a successful soirée. 

8 fresh luxury real estate marketing strategies clients want to see

One way to ensure a smooth high-end transaction is to invest in solid marketing and seize all available opportunities. Here are eight examples of luxury marketing opportunities you can’t afford to miss. 

6 tips for throwing a successful first-time homebuyer event

Throwing a successful first-time homebuyer event can be tricky. In addition to deciding the method of registration, location, ambiance and speakers, you’ve got to consider the agenda, topics and a follow-up plan. Here are six steps to make it less over…

Hiring a professional photographer? Ask these 7 questions first

First and foremost, to have stellar photography for your listing, you have to find a real estate photographer who knows how to capture the home in all of its glory. Let’s go over the most important considerations.

5 open house sign mistakes that’ll cost you foot traffic

A well-designed and well-placed sign won’t only guarantee more foot traffic to your open house, but it also sends a clear message to prospective sellers that you’ve got your marketing together. Agents who invest in their sign strategy benefit from more potential buyers and exposure to the entire community.

How to build a brand identity as a brand new team

You created a real estate team because you wanted to offer customers a unique service, and you do. You probably also sought to take others under your wing, and help them to excel like you have. Most importantly, you wanted your clients to understand th…

Is your real estate brand in desperate need of a revamp?

As a real estate agent, you offer a plethora of unique services that your competition does not. You go above and beyond for each and every one of your clients. Yet your competitors are thriving, and you are just barely keeping your head above water …

A step-by-step guide for revamping your marketing

The beginning of the year is a stark stopping point, one which propels us to think. As the old year transitions into the new, we are reminded to take an honest look at what we’ve done, what we didn’t have time to do and what the results were …