Should agents work with friends? It depends who you ask

A crucial part of any real estate agent’s business comes from referrals within their own sphere. But what happens when a close friend or family member opts to transact alone or with another agent?

This agent turned a creepy Facebook come-on into a lead

“Do you have a boyfriend? Yes or no? Do you want my number?”

How to create a digital real estate lead machine

Things progress toward chaos — that’s just how it is. It is the Second Law of Thermodynamics. But it doesn’t just apply to physics. In the world of real estate and online lead generation, the chaotic state is increasing. …

15 winning strategies for the new real estate agent playbook

“If you were to create a 90-day ‘road map’ for brand new agents, what would you make sure to include?” Kristen Long, Realtor with Re/Max Realty Associates Chicago recently posed this question in Lab Coat Agents.

The bus ride that’s shaking the real estate industry

Less than a week after The Washington Post released the infamous Donald Trump conversation featuring Billy Bush, the real estate industry experienced its own microcosm of the national hot mic moment — minus the recording, but including the bus. What b…

The bus ride that’s shaking the real estate industry

Less than a week after The Washington Post released the infamous Donald Trump conversation featuring Billy Bush, the real estate industry experienced its own microcosm of the national hot mic moment — minus the recording, but including the bus. What b…

Ads, funnels and targeting: How to improve your Facebook ROI

SAN FRANCISCO — In May, we released “Is social media worth the time investment?” a special report about the social media habits of agents. Facebook was the most-used social media platform by a landslide, with 72.72 percent of agents saying Facebook wa…

Pokémon Go is everywhere — is there a real estate angle?

Real estate listing descriptions can be a fascinating reflection of regional character and culture. Idaho loves its soaker tubs, while Alaskans can’t get enough Southern exposure. But the latest trend taps into a quirky cultural phenomenon that has resurfaced since its beginnings in the late ’90s and early 2000s — Pokémon …

Inman Teams with Lab Coat Agents for Learning Lab at Connect

Inman and Lab Coat Agent founders Nick Baldwin and Tristan Ahumada have announced a new collaboration with Inman for Connect San Francisco. The Learning Lab at Connect is a two-hour hands on session featuring advice and insights popular on the …

How to hustle like a real estate rock star

Recently, Qsar shared an intriguing and inspirational story about how a listing for a leased property, which he made no initial profit from, snowballed into at least 11 subsequent sales, countless connections and increased visibility over the course of…