What’s better: Cultivating relationships or buying leads and referrals?

When real estate agents consider their marketing and lead-generation budgets every year, they have a couple of options: They can put their resources toward a few people they already know, or instead they can invest in connecting with many more people w…

Wake-up call to agents: Consumer experience is evolving fast

Many in real estate likely read with satisfaction Teke Wiggins’s story about Xome being placed on the auction block. Another real estate start-up bites the dust — the latest in a long line of them. By extension, that means the traditional brokerage model persists. And that traditional real estate remains to be alive and well …

Wake-up call to agents: Consumer experience is evolving fast

Many in real estate likely read with satisfaction Teke Wiggins’s story about Xome being placed on the auction block. Another real estate start-up bites the dust — the latest in a long line of them. By extension, that means the traditional brokerage model persists. And that traditional real estate remains to be alive and well …

Who best understands what an agent needs to be successful?

Brokers. Coaches. Training programs. Facebook groups. Colleagues and family and friends — when it comes to preparing an individual real estate agent for success, everybody has an opinion about what to do and how to do it. But whose opinion is most val…

Why you’ll pry my MLS from my cold, dead hands

Maybe it’s the summer heat, but after reading a recent article entitled “Let’s get rid of the MLS,” I just felt like hitting my head against the wall to relieve the frustration the article generated …

Let’s get rid of the MLS

The MLS must go. What the industry needs now is a viable alternative to the industry’s historic set of data services. What the industry needs now is essentially a cure for MLS. So let’s cut to the cord. I am proposing something new, fresh and unique …

What’s the true test of leadership?

I will never forget the advice my mentor gave me: If you think you are a leader — the true test of leadership is to simply turn around and see if anyone is following you …

Is the next big thing improving customer experience?

Many months ago I wrote for Inman about something I named the “CX,” the consumer experience. I’m not talking about the user interface (UI) or the user experience (UX), but this elusive thing called the CX. …

The 5 biggest myths in real estate, dispelled

Bombarded by new approaches, tales of opportunity, shiny objects and sensational threats about the demise of the industry, people in real estate have come to accept notions and ideas that could be debated …

The 5 biggest myths in real estate, dispelled

Bombarded by new approaches, tales of opportunity, shiny objects and sensational threats about the demise of the industry, people in real estate have come to accept notions and ideas that could be debated …