5 pro tips for using Instagram and Facebook stories in real estate

Facebook Stories and Instagram Stories are two emerging opportunities for real estate pros. How can you use them effectively for your business? Here are a few key tips (and mistakes you’ll want to avoid).

WATCH: How to make the right real estate marketing decisions

Run through an exercise with Katie Lance and Cara Whitley to get a clear idea of where to focus marketing energy and spending onstage at Inman Connect San Francisco. 

The essential guide to social media in real estate

When it comes to using social media as a business tool, real estate professionals have an array of strategies, tactics and platforms at their fingertips.

Agent Connect NY 18: How to create and execute the perfect lead magnet program

Watch Lance on stage at Inman Connect New York as she shares the strategies that won her business leads and helped make her the go-to professional in her field, and learn how to be the one everyone listens to, comes to and wants to do business with …

Katie Lance inks social media training deal with Berkshire Hathaway HomeServices

Katie Lance today announced a preferred supplier agreement with Berkshire Hathaway HomeServices (BHHS), where she’ll provide social media strategy training through her #GetSocialSmart Academy …

ICNY 18: What Facebook’s latest change means for real estate

“Don’t we all want to see more from our friends and family … and less spam and less advertising?” This is the question Katie Lance asked the audience at Inman Connect New York during her talk on the latest changes to Facebook. Watch the exclusive video to hear more, including the four things agents should focus on when it comes to harnessing the most powerful social media network in the world. …

Real estate pros want leaders to break out of the ivory tower

“They don’t engage with agents or brokers or anybody of any importance. They become the invisible ghost. They jet in and jet out.” …

What happened when I Connected: Katie’s top takeaways

I’m a big believer in the old adage, “the more you learn, the more you earn” — and you never stop learning and growing, and Inman Connect is always one of the best places to do just that …

What the Facebook news feed change means for real estate pros

Facebook recently made a big announcement about how the news feed would work, and it has created quite the stir …

Connect/Reflect: These are my people!

Katie Lance is no stranger to Inman Connect New York, which will be here before we know it (January 22-26, 2018 at the Marriott Marquis Hotel, Times Square). We recently got the opportunity to spend some time with Katie and asked her what advice she’d give new attendees, what she’s learned over the years and how to make the most of every networking opportunity at Connect …