Agent Connect NY 18: How to create and execute the perfect lead magnet program

Watch Lance on stage at Inman Connect New York as she shares the strategies that won her business leads and helped make her the go-to professional in her field, and learn how to be the one everyone listens to, comes to and wants to do business with …

Katie Lance inks social media training deal with Berkshire Hathaway HomeServices

Katie Lance today announced a preferred supplier agreement with Berkshire Hathaway HomeServices (BHHS), where she’ll provide social media strategy training through her #GetSocialSmart Academy …

ICNY 18: What Facebook’s latest change means for real estate

“Don’t we all want to see more from our friends and family … and less spam and less advertising?” This is the question Katie Lance asked the audience at Inman Connect New York during her talk on the latest changes to Facebook. Watch the exclusive video to hear more, including the four things agents should focus on when it comes to harnessing the most powerful social media network in the world. …

Real estate pros want leaders to break out of the ivory tower

“They don’t engage with agents or brokers or anybody of any importance. They become the invisible ghost. They jet in and jet out.” …

What happened when I Connected: Katie’s top takeaways

I’m a big believer in the old adage, “the more you learn, the more you earn” — and you never stop learning and growing, and Inman Connect is always one of the best places to do just that …

What the Facebook news feed change means for real estate pros

Facebook recently made a big announcement about how the news feed would work, and it has created quite the stir …

Connect/Reflect: These are my people!

Katie Lance is no stranger to Inman Connect New York, which will be here before we know it (January 22-26, 2018 at the Marriott Marquis Hotel, Times Square). We recently got the opportunity to spend some time with Katie and asked her what advice she’d give new attendees, what she’s learned over the years and how to make the most of every networking opportunity at Connect …

Inman’s Marketing Intensive: A fully loaded booster shot for your 2018 strategy

Imagine charting a course through a landscape that’s constantly changing and shifting around and beneath you. That’s what it feels like sometimes to operate in the real estate industry — there are so many new tools and business models in addition to t…

Katie Lance’s 5 best tech tips in 300 seconds

Stop being “vanilla.” That’s what social media consultant Katie Lance advised during her 300-second presentation at Inman Connect. Have an opinion and a point of view that separates you from the crowd and see your world change because of it …

Katie Lance: My 5 best tech tips in 5 minutes

SAN FRANCISCO — Social media is an integral part of many, if not all, real estate professionals’ marketing plans. But how exactly do you break through the noise of everyone making Facebook Live videos, Snapchat stories, and Instagram ads …