Luxury Houston brokerage ups marketing game with private events

To showcase a newly-built, 8,000-square-foot home in the River Oaks neighborhood one Houston brokerage recently hosted a private open house.

Events like these are part of a larger, growing trend: brokerages investing more effort and money into showing…

Houston homebuilder responds to spring sales season

When the height of the new home sales season rolls around, one Houston homebuilder significantly ups its marketing campaign. During April, Johnson Development hosts its annual “Houston’s Largest Home Tour,” which aims to showcase and sell hundreds of i…