WATCH: How 2 agents incorporate iBuying into their business

A pair of local brokerage heads explain how they’ve incorporated iBuyers into their businesses in Austin and Orlando and why you should, too.

WATCH: Are iBuyers friend or foe?

Simply Vegas Real Estate’s John Gafford and KW’s The Smith Team leader Robin Smith hash out the pros and cons in their business models at Inman Connect Las Vegas.

WATCH: 10 fundamentals every agent needs to master

Joe Rand of Better Homes and Gardens Real Estate and Katie Kossev of Intero Real Estate offered tips for agents (from the minds of brokers) onstage at Inman Connect Las Vegas.

What you need to know to pick the brokerage that’s right for you

Christine Lee, CEO of Seize the Market, and Imran Poladi, a vice president at NextHome, Inc., share tips on finding the right brokerage.

10 fundamentals every agent needs to master

If you’re in a self-made business like real estate, you have to set yourself up for success. And a big part of that is making sure you build your business on the fundamentals.

Why don’t we think about clients’ specific needs?

Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the same scripts, the same materials, the same programs. That needs to change. Here’s how.

Make it about them: How to win trust and more clients

When meeting with new clients, take a page from other service industries, and focus on their needs first before you launch into a pitch. That way, you can tailor it to clients’ specific needs and win their trust along the way.

How a spirit of generosity will win you new business

Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They’ll thank you with new business.

Why you should treat everyone like a client from the moment you meet

Successful real estate agents foster a relationship dynamic in which clients and potential clients start thinking of them like their other service providers, such as their accountants, their dentists and their hair stylists.

WATCH: 6 pitfalls that can get agents in legal trouble

Copyright and intellectual property, deceptive images, audio-visual recording, cannabis, smart-home tech and teams — these are all legal pitfalls real estate agents need to be aware of to avoid fines, legal trouble and even prison. Tune into the entire discussion for the 411 on possible legal issues.