5 things real estate agents can learn from superfans

For what are you willing to rearrange your schedule, budget and comfort? The newest tech gadget? Your favorite celebrity? A sick family member? You favorite team going to the national championship …

PLNAR uses augmented reality to capture floor plans

Augmented reality can be fun, flashy and, as it pushes its way into the mainstream, also useful as hell …

Over 80 percent of real estate pros use an iPhone for work

The typical American household in 2017 owns more than two Apple products, and even as Samsung and Apple duke it out for top smartphone market share, the real estate industry appears to have a clear favorite: i …

SweepBright is the mobile agent’s new marketing partner

SweepBright is an app for agents to market listings and cultivate leads. …

Windly app helps buyer’s agents send and manage electronic offers

Windly is a tool for agents who work only with buyers. Agents use the app to stay abreast of market listings via list or map views, and to send and manage offers when a buyer is ready …

KardZee promises personalization and professionalism in its postcard creation app

Users of KardZee can create a completely personalized handwriting font by tracing over each letter of the alphabet to create an “analysis.” The process turns your finger strokes into a totally unique script font to be used in mailings …

3 things you need to stop overthinking when creating video

Creating video isn’t an option when it comes to successful marketing for real estate agents — it’s a necessity. Here are 3 things you need to overcome …

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re bound to face challenges both difficult and expensive. Don’t underestimate it; rather, expect setbacks, learn and tweak your game plan. …

Why Professional Videos Matter and How to Get Them at Any Level

In real estate, we have a growing problem when it comes to video. First, it is imperative to understand there are two types of video: personal and professional. Personal videos are what we use to touch our close contacts, sphere, friends, and family. BombBomb has really cornered the market in this area, but of course […]

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How to get started creating videos on Facebook to market yourself

People spend 50 minutes a day on Facebook reading content and watching videos, which provides an incredibly captive audience. Plus, promoting yourself via video recordings has never been easier as most smartphones are now able to record in UHD. Heck, p…