Apple unveils new $329 iPad with Pencil support

The iPad is also frequently used by real estate agents for displaying properties, signing contracts and keeping up with clients. The new features have previously only been available on the iPad Pro versions …

Why you should stop texting and turn to Snapchat and Siri

I recently heard someone joke that the Snapchat generation is so lazy that they don’t even bother to text. Those making fun of the people using Snapchat might want to rethink their position. In fact, Snapchat and video have virtually no health risks as compared to the serious health risks associated with texting …

So your tech failed you — figure it out

I can’t call myself a digital native because that term is reserved for people who are the same age as my adult children. I’ll just say that I have had internet access in my home since the 1980s, and I fully appreciate the difference between a 300 baud dial-up modem and a 1,400 baud dial-up modem because that is all we had back then. Technical problems and issues are as old as the technology, and often, I have had to be my own tech support …

Life hacks for agents using everyday apps

I had a dream: one perfectly integrated cross-platform app that would take care of my needs. Let’s face it: nothing’s perfect, so I found two — from the long list of apps for real estate agents — that work for me, and I use them in different ways. I attempted to integrate them, but I wasn’t satisfied with the results. More on that later …

5 tech time-savers that make you look good

When it comes to technology, the real estate industry is a cornucopia of products and ideas. I get at least one call a day asking me to buy a new $39.99 service to make my life easier. It can be overwhelming, to say the least. But finding great tech ti…

RoostWise takes mobile real estate tech to the next level

A new technology startup has launched what it calls a “mobile-first real estate brokerage platform” and cloud-based customer service model to give prospective buyers information on a property of interest within minutes via a smartphone app …

HappyCo’s inspection app now features business intelligence module, future integration with Buildium

Last month San Francisco-based tech company HappyCo launched a business intelligence (BI) module upgrade to its Happy Inspector app. The app pulls various property inspection data together, which assists multifamily owner/operators, single-family renta…

How to target your market with examples from UK pros

To make your marketing efforts hit the bull’s-eye, it’s imperative that you identify your target audience accurately. To accomplish this, you need to think about your past year’s clients, and try to establish a pattern. For example, what is the gender,…

3 apps to prepare sellers for D-Day

Clutter is the homeseller’s seemingly innocent but conniving mortal enemy to selling in the least amount of time for the most money. “Over 140 million people over the age of 50 years old are now facing the overwhelming task of downsizing and handling a…

5 musts for a winning listing presentation

Congrats! You’ve secured a listing appointment. Good job. Now comes the real test. How are you going to wow your audience and ensure they list their home with you? Chances are you are competing with other agents for that coveted listing. You want that …