Using Technology to Convert Internet-Savvy Leads

In the following interview, Henry Sakowski, broker/owner, CENTURY 21 Action! In Chicago, Ill., discusses the advantages of the brand, his career, the local market and technology. Region Served: Chicago, Hardwood Heights, Norridge Years in Real Estate: 30-plus Number of Offices: 1 Number of Agents: 175 Favorite Part of Your Job: Collaborating with my agents and […]

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The 7 deadly lead conversion killers (and how to avoid them)

Are you spending thousands of dollars per year paying for internet leads, postcard campaigns or advertising in costly print publications but not getting the results that you want? Have you ever considered that the reason that your marketing isn’t working is that what you’re offering isn’t what is wanted or needed …

Special Report: How safe do agents feel on the job?

It could be any day. A male client has been down in the basement for just a little too long for comfort. Your potential buyer wants to meet right away at a vacant home, but darkness is falling. It’s probably nothing, you tell yourself, but all it takes is one risk. One person with bad intentions to take advantage of a vulnerable position …

Podcast: 3 essentials agents need to leverage leads

Are you always looking for the easy button? That shiny object that will magically make all your real estate dreams appear? Are you even aware that you’ve been looking for it? You have. It’s in the direct mail piece that you did once and gave up on wh…

11 solutions that convert internet leads into sales

Internet leads can be very profitable as long as you take the right approach and have realistic expectations. The art of converting internet leads is dramatically different than the traditional approach used in sales …

InsideTech: KW team leader builds better-managed database, LeadJenny

LeadJenny was developed by Mark Murray of Keller Williams in Amarillo, Texas, to nurture databases and send personalized marketing touches. …

Top comments of the week March 21-25

The dawn of the digital age caused a seismic shift across media outlets everywhere. No longer do journalists pen a story for the printing press and maybe get a response in the mail a few days later. The one-way conversation evolved into an elaborate in…

How to better the quality of your leads

Depending on who you talk to, Internet leads are either the best or worst things in the world. Some will say that they are all terrible, and others build their business off the back of Internet leads …

How to convert Internet leads into signed business

If you want to convert more Internet leads for your business, Chris Smith’s new book “The Conversion Code” unlocks the secrets of turning today’s online leads into tomorrow’s closed transactions …

Why buying leads doesn’t make agents lazy

At the recent Keller Williams Family Reunion, Gary Keller told a room of 15,000 agents and brokers that the average return on investment for online advertising in 2015 was a negative 32 percent …