5 real estate marketing trends defining 2017

Marketing. Can’t live with it, can’t live without it. And though it may sometimes feel like marketing is falling outside of our job description, there’s more marketing in the day-to-day of the running of a real estate business than we may realize …

How to grab your ideal clients with Facebook’s target audiences

There seems to be some misconceptions about what options advertisers (or agents) have for targeting their ideal audience on Facebook. Everyone seems to know about the basic targeting options: age, income, location, interests, behaviors, etc …

10 things you should know about millennials to reach more prospects

It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years. As of 2016, millennial first-time buyers have surpassed Gen Xers and baby boomers. Millennials, born between 1980-1998, make up the largest group of first-time homebuyers at 66 percent, followed by Gen X at 26 percent …

Why isn’t my social media working? 7 common mistakes

Wondering why your social media isn’t yielding the results you’ve heard about? You aren’t alone. I would venture to say that 80 percent of real estate agents are asking themselves that very question …

Up your sales game with geographic marketing

SAN FRANCISCO — Have you ever avoided a call from your sellers because you didn’t know what to say? What else could you possibly tell them about what you are doing to sell their home? On stage at Inman Connect San Francisco, Lindsay Listanski — senio…

6 ways to supercharge your Instagram engagement

Instagram has been dominating 2017. The platform updates regularly, it recently hit over 700 million monthly users, and over 250 million users are using the stories feature daily …

If you want your real estate listing to go viral … add a toddler?

Real estate agents use all kinds of marketing tactics to sell a home — listing videos, open houses, 3-D virtual tours, staging, social media campaigns and HGTV-worthy professional photos, just to name a few. But as it turns out for one Australian fami…

What is live streaming, and how do we use it?

In this video, Peter Lorimer of PLG Estates discusses live streaming, or what he calls “the phenomenon that has taken the world by storm.”

#GetSocialSmart: 30 social media shortcuts to success

Have you ever wondered how to capitalize on social media to increase your sales while simultaneously building trust and loyalty in your referral database …