4 things every agent should know about creating the perfect social media strategy

In March, Ignite Visibility CEO John Lincoln released “Social Media Marketing: The Movie,” a 45-minute film where 10 social media experts explain how each of the top social media platforms work and share how to find success on each platform as a busine…

Dear Marketing Mastermind: What are the best Facebook and Instagram strategies?

Facebook is all over the news lately, and I have spent the past month or so looking at the controversial social media platform from multiple perspectives. Love it or hate it, many real estate agents and brokers are always looking for new ways to make F…

The Corcoran Group launches branded stickers for Instagram Stories

The Corcoran Group today announced the launch Corcoran-branded stickers for Instagram Stories, the platform’s feature that allows users to post photos, and live and pre-recorded videos that disappear in 24 hours.

How one luxury brokerage is turning Instagram likes into sales

There are many fans of what some call “real estate porn” — luxury homes with a one-of-a-kind design, extravagant features, sweeping landscapes and hefty price tags. Instagram is the perfect platform for this kind of content, and you’ll find many real estate agents and enthusiasts alike building impressive followings based on these envy-inducing photos and the imagined lifestyle around them.

How real estate is reacting to Facebook’s data scandal

Years ago, I was talking to a social media consultant about the best platforms for real estate. She talked knowledgeably about the pros and cons of each, but never mentioned Facebook. When I asked her why, she said, “It goes without saying. Facebook is non-negotiable. You have to be there because that’s where everybody is.” …

Homesnap debuts Google ads for real estate agents

Real estate tech platform and mobile app Homesnap is adding Google’s suite of products to its advertising offerings across Facebook, Instagram and Waze …

Why managing your own social media is a waste of time as a business owner

Social media is not where you should be spending your time if you want to grow a successful business. You need someone else overseeing that part of your marketing …

10 of the worst social media mistakes agents can make

We’re all guilty. At one point (for some over and over), we all commit various crimes related to our online presence and social media platforms …

Tech Connect NY 18: The inside scoop from Facebook

Almost all agents use Facebook and/or Instagram … but are they using those social media tools correctly? Listen in as the Tech Connect presenters share a step-by-step guide that will help you leverage these important platforms …

6 hidden Instagram hacks for real estate pros

The visually driven social media platform, Instagram has numerous commonly known features, but there are also many that aren’t as well-known — even to the app’s power users …