WATCH: How do you attract your dream clients? 

Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There’s a single strategy that can make this happen: storytelling. Katie Lance tells the Inman Connect New York audience how to tell stories effectively.

5 tips for getting your listing Instagram-ready

Instagram is king in some of the hottest markets — some would say it’s a gateway to the millennial buyer (with older and younger generations joining each day). Here are five easy ways to make your next listing Instagram-ready and capitalize on the att…

5 tips for getting your listing Instagram-ready

Instagram is king in some of the hottest markets — some would say it’s a gateway to the millennial buyer (with older and younger generations joining each day). Here are five easy ways to make your next listing Instagram-ready and capitalize on the att…

How to strike Instagram gold with this overlooked feature

If you’re a real estate professional who isn’t using Instagram for business growth, you’re missing out. Get your business in on the Instagram gold rush by taking advantage of this one free feature you should employ every single time you post.

8 tips for not annoying people on social media

Every day, we see “the good, the bad and the ugly” when it comes to real estate agents and brokers on social media. From avoiding creepy habits to being mindful of group invites, here are eight tips for social networking professionals.

New to a market? Here’s how to stand out

Starting a real estate business in a new place can be tough, but agents can stand out from the competition through video marketing, experts said.

Agents, social media is not about you

This year will bring change to the real estate industry, but there’s one thing that won’t change: “The need for people to tell you their business in real time.”

BHGRE teams with Homespotter to offer free social media tool

Better Homes and Gardens Real Estate is partnering with digital real estate marketing company Homespotter to launch a free branded social media marketing tool for BHGRE agents.

Facebook to integrate messenger with Instagram and WhatsApp

Facebook, Instagram and WhatsApp are integrating their messenger services, potentially giving agents new ways to communicate with possible clients.

The real estate industry gets in on the 10-year challenge

As part of the “10-Year Challenge,” celebs and regular people alike are posting contrasting posts of themselves in 2009 and 2019 all over social media.