30% of agents plan to decrease ad spend on Zillow, realtor.com

Curaytor co-founders say agents are starting to realize they “do not need a middleman” and can go to direct to consumers.

Pulse: What’s working for readers on social media

This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions.

5 tips for consistent branding

Wendy Walker of Wendy Walker Fine Properties spoke with Inman about valuable branding information and the tips she’s learned over the years.

Get more out of Instagram! 12 tips every agent should follow

Instagram offers an opportunity to easily create content that is straightforward, easy to digest and likely to garner engagement. Simply put, it means that, if you haven’t already, you should be integrating Instagram into your social media strategy. He…

Let tech lead! How to get more clients in 2021

Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here’s how you can harness the power of tech to your advantage.

Pulse: What’s working for you on social media?

This week, we’re asking our readers to share how they’re engaging with their audience on social media. What type of content are you sharing? What’s resonating with your followers and friends?

How to stop posting listings and start winning at social media

Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media, and resist the urge to just share listings.

4 tips for upping your video marketing efforts

Agents Sue Pinky Benson and Brad McCallum on Tuesday shared how they turned video into a pivotal part of their business.

The Inman Handbook: Effective marketing in changing times

The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate pros.

Your brand is you — have you answered these critical questions?

As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you’re starting to build your brand, think about these five important questions.