How a DBA experiment became a real estate test kitchen

Inman Park Realty was created as a project for agents considering DBA (doing business as) branding. As a DBA experiment, IPR didn’t generate the interest we had hoped for. But it did set in motion the process to extend the Inman Park Realty experiment into areas that have yet to be tried …

An experiment in branding: the power of a name

It started as an exercise in branding. As we watch a questionable lifestyle brand being packaged as presidential timber, it crystallizes just how much our society has become brand mad. Truth and reality have always taken a back seat on Madison Avenue. …