How real estate vendors can leverage the 6 stages of intent

In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingly, it’s a win.

Mike DelPrete’s State of the Industry Report now available

The report includes actionable insights for agents, brokers, entrepreneurs and anybody who needs to know what the real estate market of tomorrow looks like now.

WATCH: The best of Inman Connect New York 2020

Have you seen our Inman Connect New York coverage from January 2020? Dig into what was discussed in January, and get a taste of the experience you’ll have with us in Las Vegas in July.

Inman Success Stories: Nest Realty

Nest Realty is based in Charlottesville, Va. Founder Jonathan Kauffmann and the team had a specific need: to build critical brand awareness.

Listen to Ryan Serhant interview on the Inman Reconnect podcast

The Ryan Serhant interview is the third official episode of the Reconnect podcast, hosted by Inman Editor-at-Large Clelia Peters.

WATCH: Joe Rand rips New York City’s flawed sales data practices

The managing partner of Better Homes and Gardens Rand Realty said at ICNY that he believes New York City’s market improved when brokerages started sharing active listing data. Now they need to fix the sales data black hole.

WATCH: Bright MLS chairman calls for more data sharing, consolidation

Jon Coile, who is also a vice president at HomeServices of America, said at Inman Connect New York that today’s boundaries around MLS data make little sense.

WATCH: Data as a competitive advantage

With so many companies investing in platforms and big data, what are the anticipated differentiating factors?

WATCH: Startups that use big data

How can we use big data to make actionable decisions? Big data can bring a company big financial gains if you know how to use it.

WATCH: Data cap is more important than market cap

Media and real estate have more in common than you might think, argued Chris Finnegan, chief marketing and communications officer at Bright MLS onstage at Inman Connect New York. If you use data to target consumers in a personalized way, it can be more…