The real estate agent’s data science cheat sheet

People often throw around terms like artificial intelligence (AI), machine learning (ML) and predictive analytics interchangeably in conversations about new real estate tech, but they don’t always really know what those terms mean …

3 reasons to incorporate video into your marketing today

We just finished remodeling our website: new photos, new apps, new blog posts. A little video content seemed like a natural addition. Below, you’ll find the story of how a “little video” turned out to be not so little at all. Big decisions, doubts, goals, costs and time questions were suddenly up for discussion …

The overlooked weak link in real estate safety

In recent years, a series of horrific headlines shined a light on the serious issue of safety for real estate agents. Like most things in life, as time passed after each tragedy, we seem to go back to our regular routines without investing the time and…

Why real estate tech is officially entering phase II of disruption

Once information is out of the bottle, it is like a genie; it is not going back in. The proliferation of content marks the first wave of innovation in the sector. Now, we are seeing the emergence of models taking this a step further by leveraging techn…

6 massive pricing mistakes homesellers need to evade

So your clients have decided to sell their home. They’ve had a lot of decisions to make, like hiring an agent — so now your homesellers need your expertise to actually sell the house. On things like creating a marketing campaign and deciding how to st…

A beginner’s guide: Networking to generate referrals

Today, I’m going to introduce you to the basics of networking effectively. Because after meeting over 1,000 agents and professionals in the last three years, I’ve heard and seen many network inefficiently, and when it comes to building a network that c…

An agent’s guide to market literacy 101

In 2005 and 2006, the market in just about every asset class was booming. Everyone was getting rich, and very few people saw the end of it coming. But those who took the temperature of the market knew that things were too hot — much hotter than they h…

10 design trends that will help you tell your story this year

The essence of a great real estate website is the ability to communicate a story. Storytelling and communicating the right message are what separate great Web design from good Web design. In 2016, storytelling will continue to emerge as the core compet…

How to better the quality of your leads

Depending on who you talk to, Internet leads are either the best or worst things in the world. Some will say that they are all terrible, and others build their business off the back of Internet leads …