Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up.

Southern California MLS teams up with massive CRMLS

The Ventura County Coastal Association of Realtors has contracted with CRMLS to handle a variety of support and technology tasks.

With Canadian funding, Real Estate Webmasters looks to build European MLS

Real Estate Webmasters has earned funding from a unique government of Canada business loan program — REW put up $2.58 million, and Canada is matching it — and is aiming to build an international, multilingual multiple listing service.

Networking tips from the Inman Connect Kick-Off Party

The Inman Connect conference series may be the best when it comes to the variety of professionals it attracts. The question, “What do you do?” can return something unexpected, and quite often, serendipitous.

Real Estate Webmasters strikes deal to take over Lone Wolf’s web business

In a deal that could shake up business for thousands of real estate professionals, Real Estate Webmasters has struck an agreement to take over agent- and broker-facing internet services for transaction management firm Lone Wolf.

Why IDX is still a valid part of your lead generation strategy

Last week, “Agents, it’s time to forget IDX as part of your lead generation strategy” was reposted here on Inman News. Although there were some undeniable truths, to proclaim an IDX site as “antiquated,” that “the big players” have won, “you simply can’t compete,” and you should “give up” is a fallacy. Here’s why.

4 ways to turn your website into a lead generation machine

When building a successful website, there are two things to keep in mind: 1. Your brand. 2. Your target audience. In the 15 years that Propertybase has been building real estate websites, we have seen time and time again when there was too much focus o…

Agents, it’s time to forget IDX as part of your lead generation strategy

It’s time for agents to forget IDX as a way to generate leads. It’s an antiquated strategy that’s dominated by the Zillows of the real estate world. Here’s what agents should do instead.

Ylopo debuts AI-powered virtual assistant

Real estate digital marketing startup Ylopo has developed a digital assistant that can send text messages and follow up with consumers on behalf of agents.

Dear marketing mastermind: who are you talking to?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: how to effectively reach your audience.