This brokerage started documenting its own reality show. Here’s what happened.

JK Realty broker-owner Kala Laos has figured out the secret to successfully marketing her business: stop creating content and start documenting instead …

How to brand yourself when you work for a big company

Tune in to Peter Lorimer’s ICSF 2017 session for tips and takeaways for branding yourself and establishing a unique identity whether you work for yourself or a big company …

How a marketing app can grow your business

When digital marketing expert Tommie “Traffic” Powers (CEO, Powersolutions Consulting LLC) and long-time friend and real estate agent Nathaniel Crawford (co-founder, Live Exclusively Miami) teamed up, they discovered new strategies for using apps to get eyeballs, downloads and most importantly, new business …

What next gen MLS leaders are doing to thrive amid change

The real estate industry is changing rapidly. What are the next generation MLS leaders doing to survive and thrive amid today’s disruptive professional culture and technological innovations …

The do’s and don’ts of implementing SEO

The benefits of using SEO are clear and proven, but not everyone knows how to harness the power of this marketing tool. Listen in as Bob Stewart of ActiveRain shares best practices and techniques for implementing SEO into your marketing strategy …

How to handle volume without sacrificing quality of service

How do you balance exceptional service and high volume? Is there a way to keep all clients happy? If you’ve not yet mastered this very important part of real estate you’ll want to tune in …

Taking control of MLS data protection and distribution

Is it possible to identify the entities who steal and redistribute MLS data? How can the mass of MLS data be better managed and, perhaps, watermarked to prevent it from getting into the wrong hands …

What exactly are venture capitalists looking for?

The team, burn rates, cash flow, efficiency in the market — these are all things venture capitalists (VCs) look at when separating the good deals from the bad …

Is the MLS the ultimate distribution channel or the ultimate bureaucracy?

“The MLS … it’s the most amazing distribution channel ever. It’s so obvious, right? From the outside it seems so obvious, and yet it doesn’t always work … so, why is this?” That’s what moderator Marilyn Wilson (Wav Group) asked on stage at Inman Co…

9 ways to maximize your Facebook real estate marketing

When Colorado real estate agent Mor Zucker was planning her social media strategy, she knew she wanted to write something that she would want to read and share. So she created lifestyle blog The Denver Ear, where she posts about things to do in Denver …