How do you decide on a brokerage that’s right for you?

In real estate agent’s brokerage selection, commission splits, marketing tools, technology offerings, brand power and more are all on the line. But what about the intangibles? How does an agent know that it’s a good fit, and that an environment will ch…

What’s one thing every new real estate agent should know?

Three real estate pros give snippets of advice for newbies entering the field, from the painfully obvious mistake of forgetting to bring your client to an appointment (talk about rookie nerves!), leaving what you see on HGTV and ‘Million Dollar Listing…

The SEO smackdown with Moz’s Rand Fishkin

Google’s algorithm is always changing, and perhaps no one’s got a better grasp on the search engine giant’s preferences than the founder of Moz. If you’ve got questions about how to get people landing on your site via organic search, find your answers …

How to get leads through hyperlocal geographic marketing

Whether it’s where you live, play or want to be — what if you picked an area of the community to become an active member, and then turned those connections into business? Kymber Lovett-Menkiti explains why that’s been an effective marketing strategy i…

3 real estate industry tips from a brand and reputation guru

Your online reputation starts offline, says brand strategist Laura Monroe. Old-school word of mouth, particularly among your peers, still shapes your public image and the foundation for the industry relationships you build. …

YouTube and marketing intel from a real estate video master

Ivan Estrada is known for his monthly YouTube videos, The Real Estate Minute, which he has been creating for four years and rack up thousands of views. Here he shares the mistake he made before finding his sweet spot with the video series and how to le…

YouTube and marketing intel from a real estate video master

Ivan Estrada is known for his monthly YouTube videos, The Real Estate Minute, which he has been creating for four years and rack up thousands of views. Here he shares the mistake he made before finding his sweet spot with the video series and how to le…

3 homeseller mistakes that make you cringe as an agent

You walk into a house you’ve been tasked with selling to find quirky tiling, light fixtures on steroids, textured walls and bright colors everywhere. Sound familiar? …

My first sale: 3 real estate professionals share what they learned

There’s a first time for everything, including that guinea pig real estate transaction that every newbie in the field must contend with. Here, three professionals who have “been there, done that” dig into the lessons they carried after closing the book…

A young agent’s take on how to succeed in the real estate business

Realtor and marketing coordinator Jay Luebke didn’t waste any time getting his real estate license at the age of 18. Now that he has a few industry years under his belt, he shares how he got to this point and the key to getting clients to trust a young…