WATCH: How iBuyer programs are changing your business

With everyone from tech startups to traditional brokerages diving into the fast-cash offer game known as iBuying, it can be tough to keep up with what strategies are working for whom. Get a quick read on the iBuyer landscape and how it’s impacting agen…

HomeLight’s new app will let agents present iBuyer offers

HomeLight is launching a new tool called Simple Sale, available first as a website and later as a mobile app for agents, that acts as a kind of clearing house for various iBuyers.

Zillow is showing its own listings first for some users

In Phoenix and Las Vegas, Zillow appears to have tested the prioritization of its own Zillow Offers listings above others on its website, according to an analysis by Inman.

Opendoor’s ‘nightmare’: KW agents backed by their own iBuyer

In a presentation at Inman Connect, real estate consultant Mike DelPrete said Opendoor’s “nightmare scenario” is 160,000 Keller Williams agents “in people’s living rooms and kitchens waving around an iBuyer brochure and saying, ‘We do that, too.'”

5 marketing trends you can’t miss in 2019

If you’re an agent or broker planning for the year, considering new marketing methods and reflecting on what did and didn’t work last year, here are the top five real estate marketing trends you should pay attention to.

Offerpad launches in Houston, eyes further expansion

That marks the Arizona-headquartered Offerpad’s second operational market in Texas and 10th across the U.S. At the moment, Offerpad also operates in Phoenix, Atlanta, Tampa, Las Vegas, Salt Lake City, Charlotte, Tucson, Orlando and Los Angeles.

Online homebuyer Knock picks up $400M in latest fundraising round

Knock was founded in 2015 by Sean Black and Jamie Glenn, both also co-founders of Trulia, and Karan Sakhuja. Consumers using the company’s trade-in program pay a traditional 6 percent commission to the company. Homeowners also have to pay closing costs and other expenses such as appraisals.

Redfin Now is buying homes for cash in Los Angeles

The company had previously been operating its iBuyer program in other parts of Southern California, including San Diego and Orange County, but it revealed Wednesday that it has closed on 150 homes across the region.

A new iBuyer launches in Los Angeles, targeting multifamily properties

The new venture “Go iBuyer” is focused on buying up multifamily rental properties, raising the rents and then reselling them.

The essential guide to iBuyers

What you need to know about this fast-growing category of real estate tech, where it’s available and how to use it to grow your own business.